Allstate Digital Funnel Optimization Manager

Join Allstate as a Digital Funnel Optimization Manager and enhance our customer journey through data-driven insights and A/B testing in a hybrid environment.

Based out of Allstate's Canadian Head Office, the role demands a strategic mindset to improve digital sales outcomes. You’ll collaborate with cross-functional teams to diagnose funnel friction, execute test-and-learn initiatives, and translate analytical findings into impactful business cases. Your expertise will help shape a seamless digital experience for our customers.

Key Responsibilities:

• Analyze quote progression and identify drop-off points

• Build and implement A/B testing frameworks

• Develop recommendations for improved user experiences

• Support digital journey optimization efforts

• Communicate insights and updates to leadership teams

Requirements:

• 7+ years of experience in digital analytics or e-commerce

• Proficient with tools for performance diagnostics

• Experienced in A/B test design and execution

• Ability to deliver data-driven recommendations

• Relevant bachelor’s degree or equivalent experience

Take the lead in transforming digital sales performance and customer experience at Allstate.
#J-18808-Ljbffr