Senior Marketing Operations Manager Job Hamilton area,Ontario Canada,IT/Tech

As a Senior Marketing Operations Manager focused on Technology & Systems, you’ll own the marketing tech stack that powers our growth engine
You’ll help the Marketing team move fast and with confidence by keeping our systems stable, data reliable, and campaign enablement friction-free
This role sits within Revenue Operations to create a centralized, connected GTM infrastructure—and partners daily with Marketing, Analytics, and Data Engineering to ensure clean data flows through the funnel
Make no mistake, we’re looking for a builder —someone who has inherited messy, fragmented systems before, developed a plan and executed on getting it streamlined
In this role, you’ll gain ownership of a mission‑critical stack that connects Marketing to Rev Ops and Analytics, visibility across the entire GTM organization, a chance to influence how we scale our growth engine, and a career path toward Marketing Systems Architect or Mar Ops leadership roles as we scale
If you love solving marketing puzzles, building better systems, and translating strategy into scalable automation—you’ll help transform our marketing technology ecosystem into a powerful growth engine
Act as the administrator and technical owner for Homebase’s marketing technology stack (CDP, marketing automation, ad-tech integrations, tracking pixels and tags, web behavior analytics, and AI search visibility)
Maintain stack reliability and data accuracy, monitoring and troubleshooting ad platform integrations (Meta CAPI, Google Ads, Apple Search Ads) to ensure consistent event delivery and attribution accuracy
Implement marketing tags for new channels and partners to support cross-functional needs
Co‑own GTM data quality with Rev Ops and Analytics; document configurations, architecture, and best practices
Build and manage audiences and target segments across marketing channels
Partner with Analytics on attribution tooling and data flow accuracy to ensure models have the right inputs
Oversee data governance across systems, ensuring data is current and accurate
Partner with Rev Ops to integrate marketing data into Salesforce and ensure key Salesforce events flow back into the marketing tech stack for campaign and attribution visibility
Support lifecycle automation and campaign workflows to improve speed to market
Identify redundant tools, fields, or data events and recommend simplifications and consolidation opportunities to Rev Ops leadership
Serve as the primary project owner of marketing operations projects, driving cross‑functional results
Operate within the Rev Ops sprint framework to prioritize, plan, and deliver on stack initiatives
Surface risks and dependencies early and align Marketing, Rev Ops, Analytics and Data Engineering on execution

Benefits

Stock Options
Paid parental leave
Generous paid time off options
Offsites, customer days & social events
Work from Anywhere Month
Medical, dental, and vision insurance
401(k) matching program
Pre‑tax commuter benefits
Snacks + lunch on us at hub offices
Master Class at Work for ongoing learning
Group health benefits coverage
Group RRSP with employer match + TFSA

Qualifications

Proven track record of leading marketing ops projects and driving cross‑functional alignment
Skilled at translating technical concepts for non‑technical stakeholders and building trust across teams
Experience with CDP tools (Amplitude CDP, Segment), CRM (Salesforce), and data integrations
A curiosity for how systems connect and a drive to continuously improve them
Knowledge of pixels, tags, UTM tracking, and ad platform integrations
Exposure to web behavior analytics (Hotjar or similar) and emerging AI‑search/answer‑engine visibility tools (Profound or similar) is a plus
Hands‑on admin experience with automation tools (Iterable, Hub Spot, Marketo)
Ability to map end‑to‑end marketing data flows and understand integration dependencies
5–8 years in Marketing Operations or Marketing Technology (agency or B2B SaaS background welcome)
Comfortable QA‑ing data flows and interpreting campaign metrics (not required to build models)
Leverages AI tools for documentation, workflow QA, and data consistency checks

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