Senior Brand Manager

Collective Arts is seeking a Senior Brand Manager to lead brand planning and brand management across our Alcoholic and Non-Alcoholic beverage portfolios. Reporting to the VP, Brand & Strategy this role will own the development and execution of annual brand go to market plans, from packaging refreshes to trade marketing toolkits, ensuring our brands show up powerfully across various retailers, events, and community spaces.

You’ll serve as the bridge between Marketing, Brand, Creative, and Sales bringing ideas to life through cross functional collaboration. Where you will be driving strategy, briefing cross-functional teams, and ensuring execution meets Collective Arts creative and commercial standards. This is a high impact position that blends strategic planning, commercial collaboration, and creative brand stewardship.

A typical day as a Senior Brand Manager includes:

Leading cross functional brand planning meetings to align Sales, Creative, and Marketing teams on campaign priorities and timelines.

Creating and reviewing creative briefs for packaging refreshes, retailer toolkits, sales assets and go to market campaigns ensuring every touchpoint reflects the Collective Arts brand.

Working with the Sales/Commercial teams to discuss retail programming, display opportunities, and activation results across key partners.

Reviewing packaging concepts or trade assets with the Design team and providing strategic feedback

Partnering with the VP, Brand & Strategy to develop partnership opportunities from celebrity collaborations to music or art led initiatives.

Checking in with the e-commerce team to ensure email, spaces and social campaigns align with upcoming brand activations.

Tracking key brand metrics such as distribution growth, velocity, and engagement to inform planning and future creative direction.

Visiting the brewery or taproom to see new packaging, activations, or events in action ensuring our brands show up powerfully in real life.

Juggling multiple projects across the Alcoholic and Non Alcoholic portfolios while keeping creativity, collaboration, and commercial results in balance.

How your time will be organized:

Annual Brand Planning & Go To Market Strategy (30%):  You’ll lead annual brand planning for both our Alcoholic and Non-Alcoholic portfolios working closely with Sales and Commercial to build go to market plans that drive awareness and growth. You’ll develop campaign calendars and activation plans that tie directly back to our business goals and ensure we’re showing up with impact across every channel.

Packaging & Creative Stewardship (20%):  You will work with the team to lead the packaging refresh and asset creation process from start to finish. This will entail creating briefs, partnering with Design and Creative, and leading the internal approval process. You’ll make sure every touchpoint, from our cans to our POS, feels like Collective Arts: consistent, creative, and on-brand.

Retailer & Trade Marketing (20%):  You’ll work with our Sales leadership to build out retailer programs everything from displays and demos to merchandising stories. You’ll manage sales kits and trade marketing tools that help our brands stand out on shelf, and partner with the Digital team to drive shopper engagement through CRM and acquisition campaigns.

Partnerships & Collaborations (15%):  You’ll bring partnerships and collaborations to life from celebrity and brand tie-ins to music and art-led initiatives. You’ll also lead our university ambassador programs, helping to build trial and engagement with the next generation of Collective Arts fans.

Cross-Functional Leadership & Reporting (15%):  You’ll connect the dots between Marketing/Brand, Innovation and Sales making sure everyone’s aligned, timelines are tight, and campaigns deliver. You’ll keep a close eye on brand performance, tracking key KPIs like distribution, velocity, and engagement to inform future planning.

We’re looking for candidates who have/are:

5+ years of experience in brand management or marketing within the CPG, beverage, or lifestyle space.

Based in Ontario (Hamilton or Toronto preferred), with the flexibility to travel (10–20%) for retailer…