Influencer Marketing Manager

Operatic Agency isn’t just another marketing agency—we're a powerhouse of research, strategy, storytelling, and technology that fuels business growth. Named one of Canada’s fastest-growing companies for six years
, we bring brands closer to their audiences with bold ideas and cutting-edge executions.

If you’re passionate about transforming ideas into impactful narratives
, thrive in a dynamic, fast-paced environment
, and are eager to make a difference
, we want you on our team!

As an Influencer Marketing Manager at Operatic, you will lead the strategy and execution of influencer marketing programs across healthcare and consumer clients. This is a senior, hands‑on role for someone with deep platform fluency, strong commercial judgment, and a track record of delivering measurable impact.

You will work closely with stakeholders to ensure influencer initiatives are fully integrated, insight‑led, and performance‑driven. While experience in public relations and social media strategy is an asset, influencer marketing expertise is core to the role. Experience in healthcare or other regulated industries is a strong plus.

Reporting to the Sr. Director of Communications, this role offers the opportunity to drive high‑profile campaigns from concept through execution, contribute to strategic planning, and strengthen the agency’s influencer capability through thoughtful, scalable execution.

This position is ideal for an experienced, entrepreneurial professional who understands the evolving creator economy and thrives in a fast‑paced agency environment.

• Develop influencer strategies aligned to brand and business objectives
• Design tiered creator programs (macro, micro, niche) based on audience, budget, and performance goals
• Identify, vet, brief, and manage influencers end‑to‑end
• Ensure seamless integration with paid media, organic social, and broader communications plans

• Negotiate influencer contracts, usage rights, and licensing agreements
• Structure compensation models aligned to campaign outcomes
• Partner with paid media teams on amplification, whitelisting, and performance optimization
• Define meaningful KPIs and measure performance beyond vanity metrics
• Translate campaign insights into optimization strategies and future planning

• Maintain a strong working knowledge of Tik Tok, Instagram, You Tube, Linked In, Reddit, and emerging platforms
• Stay current on creator trends, pricing benchmarks, and platform updates
• Ensure all influencer activity meets regulatory and compliance standards
• Apply healthcare or regulated industry knowledge to navigate medical, legal, and risk considerations where applicable

• Act as the influencer subject matter expert within integrated client teams
• Contribute to pitch development and campaign planning
• Support PR and earned media initiatives where appropriate (nice to have, not core)

• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field
• 5–7+ years of experience in an agency setting
• Demonstrated success leading influencer programs for complex or high‑profile brands
• Healthcare or regulated industry experience is a strong asset

• Deep experience in influencer strategy, activation, and performance measurement
• Strong understanding of influencer pricing, contract structuring, and usage rights
• Experience integrating influencers with paid media strategies
• Familiarity with influencer platforms, creator marketplaces, and social listening tools
• Ability to connect brand storytelling with measurable business outcomes

• Collaborative and solutions-oriented
• Comfortable in client‑facing environments
• Detail-oriented with strong follow‑through
• Committed to high standards of strategic clarity and executional excellence

• Challenging and meaningful work
• Competitive pay and comprehensive benefits (medical insurance, dental and vision insurance, life and disability insurance, mental health support)
• Culture of excellence
• Professional growth
• Recognition & reward
• Diverse clientele
• Vibrant location & hybrid work

This role has an annual salary range of $80,000–$95,000 CAD
, commensurate with experience, skills, and qualifications.

Operatic Agency values inclusion and access for all applicants and employees. Please let us know if you require accommodation to participate in the application and interview process. Operatic Agency continuously aims to foster a workplace where individual differences are recognized, appreciated, and respected.

Thank you for your interest in joining Operatic Agency! Only those selected for the next steps will be contacted.