Brand Manager

We’re looking for a hands‑on Brand Manager to help drive our marketing engine across Collective Arts and Botany. In this role, you will be responsible for bringing our brands to life across every consumer touchpoint, from managing the product pipeline and packaging development to leading integrated marketing campaigns, social media, events, PR, and trade marketing. Working closely with the Senior Brand Manager, Design, Sales, and the Owned Channels team, you will coordinate projects, manage our comms calendar, brief agencies, and create engaging content.

You will play a vital role in how our brands show up day‑to‑day.

Note:

This is not a traditional 9-to‑5 role. It requires flexibility to support events, content capture, and brand activations, which will occasionally include evenings, weekends, and travel across Southern Ontario.

• Managing key work streams within the product innovation pipeline, working with the Senior Brand Manager and cross‑functional teams to ensure timelines and deliverables stay on track.
• Managing the packaging development process from brief through execution, coordinating approvals and working closely with the Design and Production teams.
• Developing clear, actionable creative briefs for internal teams, external agencies, and creators.
• Managing agencies and external partners to ensure work aligns with brand standards, campaign objectives, timelines, and deliverables.
• Supporting the development of product positioning, messaging, and launch plans for new products.

• Leading the execution of integrated marketing campaigns across Collective Arts and Botany, from planning through launch.
• Managing multiple marketing projects simultaneously, ensuring timelines, approvals, budgets, and deliverables are met.
• Overseeing the master social media and communications content calendar, ensuring activity aligns with broader brand and campaign priorities.
• Providing direction on campaign content across social media, photography, short‑form video, and supporting assets, while remaining comfortable jumping into execution when needed.
• Developing campaign messaging and overseeing copy across social media and brand email campaigns.
• Working closely with the Marketing & Communications Coordinator (Owned Channels) to ensure creative assets and messaging are cohesive across all owned platforms.
• Reviewing campaign performance and identifying learnings and opportunities to strengthen future activity.

• Leading brand events, activations, PR initiatives, and partnership opportunities from planning through execution.
• Overseeing product samples, marketing materials, and campaign assets to support PR, creators, events, and brand partnerships.
• Leading the development of point‑of‑sale (POS) materials, trade marketing assets, and retail campaigns.
• Working closely with the Sales team to develop and execute product launches, promotional initiatives, and campaign programs.
• Managing external partners, creators, and agencies involved in events, PR, and partnerships.
• Playing an active role in team planning, campaign development, and ongoing marketing initiatives, bringing forward recommendations and opportunities for the brands.
• Working closely with the Senior Brand Manager to prioritize key initiatives and ensure strong execution across the marketing calendar.

• Brand Campaigns & Project Management (25%):
  Leading integrated campaigns, managing project timelines and budgets, writing agency briefs, and owning execution from planning to launch.
• Social Media & Content (20%):
  Overseeing the master comms calendar, providing direction on content, and developing campaign messaging across social and email.
• Produ…