Senior Manager, Brand and Marketing Strategy

Full-time, permanent hybrid role in Hamilton, with three days in the office (Tuesday to Thursday) and two days at home

Cubicle Fugitive is looking for a rare kind of brand and marketing strategist: someone who wants to stay in the client work while leading the people who deliver it. We are a boutique brand, marketing, and web agency for professional services and B2B companies: law firms, accounting firms, engineering practices, post-secondary education, non-profits, construction companies, and other expert businesses. Brand and marketing strategy are at the heart of what we do.

Our clients are leading organizations across North America, and you will build the kind of relationships that keep them with us for years. The projects you lead change how these firms are seen, who they attract, and what work they win.

This is a senior role in a small studio, which means you will both do the work and manage a small team to get the best results for our clients.

This is a consulting role first and a management role second. The reason we are hiring at this level is the client work. You’ll be sitting with a managing partner or other senior leaders to work out what an organization is actually trying to become, and building the positioning, research, and a plan that gets them there. You’ll present it, defend it, and change it when the evidence warrants it.

• Collaborate with our clients on the projects that matter most to them. This includes brand positioning strategy, client and competitive research, communications strategy and planning, and marketing and business development plans. Our goal is to translate these strategies into visually appealing, functional, and easily searchable websites, campaigns and plans, in close collaboration with our design and development teams. You will conduct stakeholder interviews, perform research, develop insights, and present your findings to firm leadership.
• Lead a small team. You will lead an agile team across website, marketing, communications, and SEO. You set direction, allocate work, help uphold our standards of quality, give honest feedback, and help each of them learn, grow, and get better at their job. You will run their formal reviews, advocate for the training and resources they need, and watch how work is spread so nobody is buried, and nobody is idle.
• Keep a lot of work moving  are a busy company with several clients and several projects, all live at the same time, at different stages and on different clocks. You will help scope and estimate the work, keep it on time and on budget, flag issues while they are still cheap to fix, and make sure clients get what they were promised.
• Direct work you do not do yourself. Design, development, and SEO. You need enough working knowledge to judge whether the work is good, ask the right questions, and push back on our other specialists when something is off.
• Use AI effectively. We expect our strategists to use it for research, first drafts where appropriate, final edits, and analysis, and to know where the output needs a human before it reaches a client. The tools change constantly; good judgment in using them does not.
• Contribute to how we grow. Shape proposals and estimates, spot where an existing client needs more than they have thought to ask for, keep an eye on what competitors are offering, and represent us at industry events and through memberships such as the Legal Marketing Association, which we cover.

Essential

• Seven to ten years in brand, marketing, or communications strategy. Agency, consultancy, or in-house at a professional services firm.
• Strategy you can defend. You do not present opinion as insight. Your recommendations come from research, interviews,…