Director, Research and Thought Leadership
Listed on 2026-10-06
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Marketing / Advertising / PR
Marketing Communications, Brand Ambassadors & Brand Management -
Management
An Opportunity To Shape The Debate on Issues That Matter
CPA Ontario is not like other organizations We operate at a rare intersection, both regulator and membership body, responsible for upholding the integrity of the CPA designation while supporting more than 105,000 members and 19,000 students across the province. Our work sits between business and the public interest, between the evolving demands of industry and the standards that make trust possible.
Careers built here tend to look different because the work itself is different. You are not simply contributing to an organization. You are helping shape a profession that touches nearly every sector of the economy at a moment when expectations, technology, and the nature of work are all being rewritten.
About This Opportunity: Reporting to the EVP, Chief Communications & Sustainability Officer, the Director, Research & Thought Leadership will lead the development and evolution of CPA Ontario's thought leadership strategy, with a focus on issues that are shaping the future of the accounting profession. This role brings together research, storytelling, stakeholder engagement, and strategic communications. The Director will work collaboratively with internal teams, external partners, and senior stakeholders to develop insightful research, compelling content, and meaningful opportunities for dialogue.
Through thoughtful analysis and strong relationship-building, you will be responsible for the strategy that positions CPA Ontario as a trusted voice on topics that matter to our members, stakeholders, and the broader business community. Aligned to the CPA Ontario brand, the Thought Leadership program will engage membership and strategic partners to encourage dialogue on issues relevant to the future of the accounting profession.
You’ll Be Doing:
Research & Thought Leadership Strategy
- Lead the development and ongoing evolution of our Research and Thought Leadership Strategy, ensuring alignment with our Communications and Policy initiatives
- Create, oversee, and drive all our research and thought leadership platforms and activities, including the writing of our high profile thought leadership content and delivery of our Insight Speaker Series
- Foster strong partnerships across Marketing, Communications, Sponsorship, Events, Membership, and other teams to amplify the reach and impact of thought leadership initiatives.
- Bring stakeholders together around a shared vision and ensure thought leadership efforts support broader organizational goals.
- Create and direct qualitative and quantitative research and analysis using a variety of methodologies and data sources
- Oversee thought leadership messaging, presence, and sponsorship activations
- Support the development of points of view for the CEO and other Executive Team members, developing key messages and positioning statements for media interviews and executive speaking engagements
- Create and manage a thought leadership calendar, providing updates and insights to senior leadership.
- Ensure all thought leadership activities align with CPA Ontario's regulatory responsibilities, strategic priorities, and brand standards.
- Establish meaningful measures of success and evaluate the impact and effectiveness of thought leadership initiatives.
- Monitor global trends and emerging issues, assessing their implications for the accounting profession and broader business community.
- Stay informed of developments across government, public policy, the economy, technology, and the media landscape to identify opportunities for research and dialogue.
- Explore innovative approaches for growing the visibility, reach, and influence of thought leadership initiatives.
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