Director, Media Strategy
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About the RoleThe Media Strategy department is the strategic heart of Monks' media offering: a unified team bringing together deep expertise in media strategy, media planning, and account management. We build integrated, full-funnel media strategies that connect brand storytelling to measurable business outcomes, powered by AI-enabled workflows and analytical rigor.
The Director, Media Strategy is the senior craft lead for media strategy and planning on one or more of Monks' most valuable accounts: accountable for the quality, rigor and ambition of the strategic product. This requires:
- Deep expertise in audience-led, insight-driven media strategy and planning
- Fearless ability to tell data-driven stories and extract key insights for senior-level clients
- Full-funnel command of the media landscape across Social, Search, Programmatic/Digital Investment, Holistic Video, OOH, and Direct Partnerships.
- An exceptional track record of connecting media strategy to measurable business outcomes
- Experience managing and stewarding career growth for mid-level direct reports (Associate Director and Sr Manager levels)
Strategic Leadership
- Lead the development of go-to-market strategies and integrated, full-funnel media plans informed by rich consumer and industry insights, with a laser focus on connecting strategy to outcomes.
- Set the standard for strategic deliverables: annual planning, campaign strategy, audience frameworks, budget scenarios and measurement approaches.
- Apply AI-enabled tools across insight generation, plan development and reporting, and define where they accelerate the work versus where human strategy adds the most value.
- Analyze data, craft insights and make recommendations internally and externally at an executive-ready level.
- Maintain in-depth knowledge of the client's business, including strategic priorities, historical performance, competitive threats and opportunities.
- Serve as the senior media strategy voice in client meetings, briefings and planning presentations, partnering closely with the Client Strategy Lead.
- Partner with Activation, Investment and Data & Measurement teams to ensure strategies carry through to executional and performance excellence.
- Build relationships with top platform partners to stay current on offerings and maximize media value for clients.
- Lead and manage Associate Directors and Sr Managers, with oversight of planning output across the account team.
- Develop process improvements, planning frameworks and best practices that raise the department's strategic product.
- Set the team up for success through clear goals, training opportunities and regular constructive feedback.
The essentials:
- 9+ years of industry experience focused on media strategy, planning and digital media.
- B2B experience required.
- Mastery of traditional, digital and social media planning, buying and measurement.
- Fluent in data and AI-enabled tools, with the analytical rigor to separate signal from noise.
- Experienced with syndicated planning and insight tools (e.g., Comscore, GWI, MRI-Simmons, Nielsen) to build audience-driven plans.
- Ability to craft compelling, data-driven narratives for senior client audiences.
- Experience leading and mentoring teams in a high-pressure,…
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