Content and Design Specialist

Full-time position in the Hamilton–Burlington area, Ontario

Denninger's has been in the business of great food since 1954. What began as a family enterprise in Hamilton is now a third-generation specialty European grocer and prepared-foods manufacturer, with four stores across the Hamilton–Burlington corridor, an in-store bistro, a growing wholesale business, and a plant that turns out hundreds of products by hand every day.

Denninger's is now building its marketing department in-house. It is a deliberate investment in the brand: putting strategy, content, and customer growth in the hands of people who work inside the business, know the products, walk the plant floor, and can build the kind of institutional knowledge that only comes from being here.

Opportunity Overview
We are seeking a Content and Design Specialist to be the creative engine of Denninger's new in-house marketing department. As the company brings its marketing in-house, this role is where the majority of what customers see will be made.

Reporting to the Strategic Marketing Manager, this position owns content end to end: capture, edit, publish, and connect with the audience that responds. Roughly three-quarters of the week is content. The remainder draws on formal design training: label and packaging work, promotional graphics, and direction of in-store signage.

The rhythm of the week is a production day in the field, then editing, then publishing, then conversation with a genuinely engaged community. It is a content role built for someone with a designer's eye and craft, and it comes with the run of a seventy-year-old brand's entire visual output, with results visible in store traffic and sales.

Content Capture
In practice this means:

Rotating across the plant, the four stores and the bistro, plus new product arrivals and vendor partners

Shooting to a standing shot list so the baseline assets always exist, alongside the moments worth chasing

Building working relationships with department managers, butchers, bakers and plant staff, so the camera becomes part of the day

Developing genuine product knowledge — the best content here comes from understanding how the food is actually made

Editing and Asset Management
The largest single block of the week, and the craft at the heart of the role:

Creating reels and short video: selecting takes, timing to audio, captions, colour

Stills selection and correction

Filing everything into the asset library with naming and tagging that makes it findable a year later

Building the library into a company asset that keeps returning value long after the shoot

Publishing and Community

Writing captions and hooks with the same care as the visuals

Building the publishing queue a week ahead and adapting formats across platforms

Daily community management — comments, direct messages, tags and mentions

Responding to Google reviews across all four locations

Running trial content as a standing mechanic, so the account keeps learning

Planning and Reporting

The monthly editorial planning session and weekly adjustments

Maintaining a content calendar roughly six weeks out

Maintaining the standing shot list and the partner collaboration slate

Monthly reporting on reach beyond existing followers, follower growth, engagement, saves and shares

Tracking how much of the content effort reaches people who have not yet shopped here — a growth target this role reports against

Design and Graphics
Everything that is not video: promotional graphics, story templates, email assets, and in-store screen content, all produced to brand standard.

In-Store Signage
In-store signage and point-of-purchase sits with this role, with production support from a designer in another department and from template formats produced by the Strategic Marketing Manager.…