Business Development Manager

Role:
Business Development Manager

Location:

Remote with occasional travel into London when needed

Salary: £40,000 - £45,000 with a £70k-£80k OTE (Commission + Bonus)

The Good Marketer is a small yet mighty, dynamic digital marketing agency dedicated to helping small businesses thrive. We believe that strategic growth, transparent communication and measurable outcomes are the foundation of long-term success. Our team takes a data-driven, no-nonsense approach. No jargon, no guesswork — just smart decisions that deliver value. Our clients span food & drink retailers, home interior brands and direct-to-consumer e-commerce.

Our core values guide us:
Transparency, Flexibility, Being Value-Driven and Proactiveness.

We are seeking an experienced and commercially minded Business Development Manager to grow and nurture client relationships and to drive new revenue opportunities. The role is ideal for a proactive, consultative seller who can translate client needs into strategic opportunities across our service lines (SEO, Paid Media, Content and Creative). You will work closely with leadership, account teams and delivery specialists to develop proposals, manage the sales pipeline and contribute to the agency’s strategic growth plans.

This is a hybrid-remote role with occasional in-person meetings in London.

• Own and manage the new business pipeline from lead generation to contract signature, ensuring accurate forecasts and timely follow-up

• Identify and qualify prospective clients through research, outreach, networking and inbound enquiry handling

• Develop compelling, insight-led proposals and commercial models that align with client objectives and agency capabilities

• Collaborate with account directors and delivery teams to design tailored solutions, scope work accurately and set appropriate expectations

• Run discovery meetings and pitch presentations, articulating strategic rationale, expected outcomes and ROI

• Negotiate commercial terms and manage the handover process to account teams to ensure a smooth onboarding experience

• Track and report on sales activity, pipeline health and revenue performance using CRM and internal reporting tools

• Build and maintain strong relationships with key stakeholders, acting as a trusted advisor to prospective and existing clients

• Contribute to marketing and thought-leadership initiatives to raise the agency’s profile and support lead generation

• Stay current with market trends, competitor activity and emerging opportunities within the digital marketing landscape

• 3-6 years’ experience in business development, sales or commercial roles within a digital agency, consultancy or related services environment

• Proven track record of winning and growing client accounts with demonstrable revenue impact

• Strong consultative selling skills with the ability to diagnose client needs and present strategic, outcome-focused solutions

• Experience producing proposals, commercial models and SOWs; comfortable handling pricing discussions and negotiations

• Confident presenter with excellent verbal and written communication skills

• Familiarity with CRM systems (e.g., Hub Spot, Salesforce) and sales reporting best practice

• Organised, self-motivated and able to manage multiple opportunities simultaneously

• Strong interpersonal skills and experience collaborating with cross-functional delivery teams

• Knowledge of SEO, Paid Media and content services, with the ability to translate technical propositions into commercial value

• Existing network or relationships within retail, e-commerce or DTC sectors

• Experience working with proposal automation tools or familiarity with simple financial modelling

• Competitive salary range of £40,000 - £45,000 depending on experience

• Flexible, remote-first working with occasional in-person collaboration in London

• Support for professional development including training, conferences and mentoring

• Collaborative, supportive team culture that values transparency and clear communication

• 25 days annual leave plus Bank Holidays and an extra half day on your birthday and duvet days!

Our interview process…