National Sales Manager - Merchant & Retail
Listed on 2026-02-28
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Sales
Business Development, Sales Manager
Job Title:
National Sales Manager - Merchant & Retail
Knauf stands for opportunity
. We know that opportunity looks different to each person, and we are proud that we see opportunity in everyone. This exciting role within Knauf Insulation in the Commercial Team could be the perfect next opportunity for you to build a unique career, in a values‑led culture with a clear purpose of making tomorrow a home for all of us. We are a global manufacturer of construction materials and within our Group, our 41,500 team members in 90 countries across 300 sites provide a huge opportunity for anyone with ambition and energy.
We value everyone's contribution equally and we ask that you bring your whole self to work, to enrich the business further, as together we achieve more in a safe and inclusive environment.
Knauf Insulation is proud to be part of the Knauf Group. ….. To learn more about the business, .
Can you say ‘yes’?...Do you enjoy establishing and growing relationships?
Do you have a passion for leadership?
Do you have the ability to develop and deliver strategy?
As our National Sales Manager - Merchant & Retail, you will maintain and grow strategic relationships and purchases from all members and branches of the Builders Merchant and Retail customers in England, Scotland & Wales. You will also manage and motivate the Regional Account Managers (RKAM’s) to ensure sales growth of the company’s full range of products and services in these sectors, whilst becoming individually established in industry organisations such as the BMF to ensure Knauf Insulation are suitably positioned as a market leader.
What you’ll be doing …Leadership of the merchant team (RKAMS’s) to ensure the Company’s sales objectives are achieved in the sector. Direct the team through the management of business plans, territory planning, call agendas and targeting to achieve sales and volume requirements
Negotiate and manage commercial agreements with key buying groups and builders merchants
Drive the use of OneCRM as KI’s primary digital customer management platform. OneCRM is to be kept up to date with all necessary information. Key metrics and KPI’s will need to be achieved including call rates and account plan management
Ensure the team develop SMART business plans with the identified target partners/members
Ensure the merchant team review business plans with each relevant partner on a quarterly basis, reporting on previous quarter activities and actions and making sure the actions for the following quarter are documented and shared
Work with the building sales team to initiate the business plans and follow through on all agreed actions, taking ownership for the completion of all agreed tasks within the time frames stated. This requires close collaboration with the local KI sales teams
Monitor IMG training on KI products and solutions
Growing sales of Value Added Products – glass and rock. % growth to be agreed with Sales Director before the start of each sales cycle
To develop relationships with IMGs not currently buying from KI
Ensuring that all members/partners understand any changes to the Building Regulations and the potential opportunities and threats
Monitor customer activity both financially and commercially to ensure that their full potential is realised.
Respect the Knauf values:
Commitment, Entrepreneurship, Partnership and Menschlichkeit and apply them in your daily wor k.
A full role profile is available upon request from HR/Talent Acquisition.
What we’d love for you to have:We are interested in you as a person, your attitude, behaviours and values. If you have the willingness to learn anything you need for the role that you don't already have, we'd love to speak to you.
If you have any of the following – this would be an added advantage:
Strategic Thinker – the ability to see and plan short, medium and long‑term goals and horizons
Relationship builder at all levels within the customer base
Develop [longer‑term] new IMG accounts as well as caring for existing customers
Requirement for national travel which will require some overnight stays away from home. Ability to journey plan is imperative
Key qualities – empathy, honesty, integrity and to…
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