Social Media Manager

The Ramp

Social Media Director

Department:
Creative-Communications

Job Status:
Full Time

Work Schedule:

TBD

Reports To:

Operations Director

Office:
Ramp Campus

The Social Media Director is responsible for leading the Ramp’s social media by creating and maintaining unique social media strategies and content, as well as overseeing marketing. Their duties include staying up-to-date on social media trends, monitoring all social media profiles to determine engagement, creating social media content, developing social media campaign ideas for events, new product launches and other organizational projects.

To perform this job successfully, an individual will have prerequisite skills and qualifications needed for duties. The main criteria is work experience, social-savvy, and have excellent communication skills. They will also need experience with graphic design and videography. The position requires great customer service skills because it involves constant interaction with our audience.

• Plan, design, implement and monitor social media marketing campaigns.
• Create, curate and manage social media content, including text, audio, visual and multimedia formats.
• Individuals needs to be able to develop graphics, branding guides, video content including reels, promo videos, short and long form story/testimony videos, etc.
• Engage users with prompt responses, organize competitions, ask questions and cultivate relationships
• Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective.
• Create comprehensive marketing plans to boost brand image, increase customer engagement and improve conversions.
• Design, implement and manage social ad campaigns integrated into the company’s strategic marketing plans.
• Hire and supervise talented interns and coordinate their activities to achieve social media campaign objectives.
• Track social media campaigns’ key performance metrics to maximize results and report progress to management.

• Two or more years of relevant work experience in social media or related role
• Excellent communication skills
• Demonstrated understanding of social media platforms, their unique audiences and how to use them to maximize branding and marketing efforts
• Exceptional time management skills and interpersonal relations
• In-depth knowledge of creative software, content systems, social platforms, and tools
• Verbal and written communication skills
• Strong organizational skills and ability to multitask
• Problem-solving and decision making (typo kept as original)
• Proactivity and self-direction
• Interpersonal skills

High School Diploma or GED

Graphic Design

Video Editing

Social Media Savvy

Branding Experience

Copy Development

Experience relating to social media or a position that required consistent interpersonal interaction, marketing, or design.

Proficient in all Social Platforms and Creative Platforms