Social Media and Marketing Manager

Job Title: Social Media and Marketing Manager

Location:Rutherford, New Jersey or New York, New York Office (Hybrid)

Job Category
:
Marketing

Northstar Travel Group is the largest and most trusted B2B travel media and informationcompany in the world. At Northstar, our mission is to be the leading global provider of trusted information and experiences for the audiences that drivethe travel industry, while delivering innovative and high-performing marketing solutions to the businesses seeking to engage them.

Weare seeking a creative, strategic, and collaborative Social Media &Marketing Manager to join our team. In this role, you will lead social media strategy, paid and organic campaign execution, and community management acrossall Retail Group brand and event channels.

Youwill serve as the subject matter expert for both organic content and paid social media, partnering closely with event marketing and Retail Groupmarketing teams to build brand awareness, drive audience engagement, generate leads, and increase event registrations. You'll oversee paid social budgets,performance analytics, and ROI reporting while playing a key role in the Social Ambassador Program, managing influencer and creator recruitment, contracting,campaign execution, and payments in collaboration with the Marketing Director.

In addition, you will support event and brand marketing initiatives throughintegrated omni-channel campaigns, onsite activations, and client marketing programs, helping to deliver a consistent and impactful brand experience acrossall touchpoints.

This role will split their time between our Rutherford,New Jersey or New York City office (2 days) and working remote (3 days). Flexibility is provided.

• Lead the development and execution ofsocial media strategy across organic and paid channels
• Plan, execute, and optimize paid social campaigns across Meta, Linked In, and Tik Tok, including audience targeting, budget allocation, and bid strategy
• Create, curate, and execute organicposts across Instagram, X, Linked In, Tik Tok, and Facebook
• Monitor social channels for trends,conversations, and brand mentions; engage with followers and build community.
  
  Answer DMs, inMail and Facebook messages on brand and event channels
• Plan, recruit for, and manage communications for Social Ambassador Programs, working with the Marketing Director
• Attend events and Social AmbassadorFAMs onsite to manage social posting and liaise with clients
• Track and report ROI and ROAS across paid and organic campaigns; adjust strategy based on performance
• Schedule and publish posts usingsocial media management tools
• Manage procurement, contracting, and payment for Social Creators
• Create social media strategy and materials for FAM participants, including paid amplification for clients following FAMs
• Collect materials from and communicatedirectly with clients to execute sponsored social programs
• Stay current on platform trends andbest practices; recommend platform fit against brand goals
• Build and manage private Facebookgroups for event attendees to create engagement, gather success stories, andanswer questions
• Create materials and use software tohelp attendees, speakers and exhibitors promote attendance at events
• Travel up to 25% of the time, both domestically and internationally, including approximately one trip per monthlasting up to one week and occasional weekend travel

• 4-5years of experience managing social media for a brand, business, agency, ormedia company, including hands-on execution of paid social campaigns
• Demonstrated expertise in developing and executing both organic social media strategies andpaid social campaigns
• Hands-on experience with Meta Ads Manager, Linked In Campaign Manager, and Tik Tok Ads Manager
• Profi…