Mechatronics Sales Lead

At ABB
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Director of Sales - North America, East

The Mechatronics Sales Lead for B&R Industrial Automation will develop and maintain a highly effective sales channel strategy focused on expanding System Integrators and Mechatronicssalesfor the Americas Region to improve B&R's market penetration and realize its growth aspirations. The Sales Lead will plan and ensure the execution of the regional sales strategy to achieve both qualitative and quantitative targets for the assigned channels and products in a profitable way, with a focus on orders, revenues, growth, margin, market share, sales productivity, and customer satisfaction.

This position will monitor assigned channel and product performance proactively, ensuring development and implementation of corrective actions to secure business growth when and where needed. Also responsible for leading, developing, and coaching the related Channel Sales organization within scope.

Remote (preference for Eastern or Central region in the United States) {#LI-Remote}

• Define and execute regional channel sales strategies for System Integrators and Mechatronics, leveraging market insights and customer buying behaviors to drive growth.
• Develop strategic account plans and lead initiatives that improve sales processes, tools, and channel effectiveness across a national territory.
• Identify, recruit, develop, and manage channel partners while building strong relationships with key System Integrators and decision-makers.
• Lead channel partner performance management, forecasting, and enablement through training, technical resources, and self-service sales tools.
• Identify customer needs, recommend technically viable solutions, and deliver value-based presentations to secure new business and expand existing accounts.
• Negotiate pricing, contracts, and commercial agreements while managing technical and business risk.
• Ensure an exceptional customer experience by supporting engagements from opportunity development through post-sale execution.
• Foster a collaborative, growth-oriented culture focused on continuous improvement and business development.