Brand Manager

Position:
Brand Manager

Location:

Hampshire (Office Based)
Salary: £35k - £37k basic + KPI Focused Bonus + Healthcare + Pension
Company/ Sector:
Adhesives & Resins Manufacturer

The Role:

• The client manufactures a wide selection of epoxies and adhesives, widely used in the marine, automotive and action sports industries.

• Working with and alongside other strategic Business Units on the brands platform

• You’ll be key to bringing new ideas and implementing a globally led marketing strategy for their brands within the EMEA region and the variety of markets they operate in will lead to a diverse and interesting daily work routine as part of the commercial cross functional team and the wider team.

• You will play a key role in, leading, supporting the successful execution of marketing and Digital marketing activities and campaigns across an allocated portfolio of brands.

• You will be the primary point of contact for all things brand focused.

• You will be the voice of the brand within the commercial function for the portfolio of brands that you will be responsibility for the development and growth strategy across the UK and EMEA region.

• Work alongside the Head of Commercial whilst collaborating closely with partners in the USA as part of the Platform to ensure cohesive and impactful content & activation across US & EMEA markets, supporting the global marketing objectives.

• Align at all times with the Head of Commercial and from time to time with the Global Marketing Director Inc.'s brand guidelines and the overall marketing plan.

• Ensure proper usage of corporate trademarks, logos, and intellectual property across all marketing channels.

• Support the production of high-quality content (both digital and print) to support key stakeholders, including but not limited to press releases, articles, advertising, website content, brochures, and presentations.

• Development of the brand portfolio through range extension, new formats, New Product Development, potential reduction in range where appropriate based on data.

• Understand the commercial value of the brands and customer performance

• Management of the allocated budget with quarterly review

• Develop a comprehensive level of technical knowledge of the brand portfolio

Requirements:

• Qualification within marketing that cover the broad spectrum of marketing disciplines

• Min 3 Years practical hands-on marketing experience within a brand led organisation

• Understanding of Copywriting with some experience

• Ability to use InDesign of similar software to create brand artwork and packaging

• Digital advertising experience (social and google ads)

• Experience in understanding and interpreting data and using insights to inform and support the develop of marketing activities.

• Excellent interpersonal and communication

• Ability to ensure people are inspired and motivated by your ideas and approach

• Works well and become a key member of the cross functional team environment

• Enthusiasm, tenacity, energy and a can-do attitude

• Willingness to learn new things and be a key part of the team

• Be inquisitive in the commercial and customer performance of brands

• Be commercial savvy to ensure you play your part in the business

• Accepting of feedback to support your development

Benefits:

• Monday to Friday 0830 to 1630 (Unless agreed with Head of Commercial)

• KPI Bonus

• Discretionary bonus (annual)

• Work expenses

• 20 days plus bank holidays, 1 additional day holiday for every full continuous year of employment until a maximum of 25 days

• Bupa health insurance is offered after completion of a probationary period

• The company runs a pension scheme and will contribute 3% when the employee enters the scheme and providing the employee contributes a similar percentage. This contribution will increase after 5 years continuous employment providing the employee contributes a similar percentage