Director Sales, Marketing & Application Engineering

Job Summary:

The Director of Sales, Marketing and Application Engineering is a senior leadership role responsible for driving strategic growth, technical excellence, and operational efficiency across the Switch Division. This position combines oversight of sales, marketing, application engineering, and engineering services. The Director ensures alignment with corporate objectives and profitability targets while fostering collaboration across commercial and technical teams. This role requires proactive engagement with customers, industry stakeholders, and internal teams to develop strategies that enhance product offerings, streamline processes, and strengthen competitive positioning.

The Director will serve as a key advisor to executive leadership, providing insights on market trends, business development opportunities, and engineering advancements to support long-term growth.

• Develop and execute sales strategies to achieve revenue, margin, and EBIT targets.
• Identify and pursue new business opportunities, market segments, and strategic partnerships.
• Establish and maintain strong relationships with key customers, agents, and industry stakeholders.
• Oversee pricing strategies, bid negotiations, and contract terms to ensure competitiveness and profitability.
• Direct and mentor the application engineering team to deliver accurate technical proposals, drawings, and specifications.
• Provide leadership for Engineering Services, ensuring timely, accurate, and customer-focused engineering support.
• Ensure timely and cost-effective completion of engineering projects, maintaining compliance with customer requirements and industry standards.
• Drive continuous improvement in product usability, quality, and engineering processes.
• Collaborate with R&D and manufacturing to support product development and commercialization efforts.
• Lead product roadmap development, including new product introductions, enhancements, and cost optimization initiatives.
• Analyze market trends, competitive positioning, and customer needs to inform strategic decisions.
• Partner with marketing to develop promotional strategies, trade show participation, and communication campaigns.
• Manage and develop a high‑performing team across sales, marketing, application engineering, and engineering services.
• Implement performance metrics and accountability systems to ensure operational efficiency.
• Foster a culture of collaboration, innovation, and customer‑centricity

• Measure and report results against established KPIs and strategic objectives.
• Provide formal reports and presentations to the Vice President and executive leadership team.
• Perform other duties as assigned to support divisional and corporate goals.

• Bachelor’s degree in mechanical or electrical engineering; MBA preferred.
• 10+ years of experience in the power/utility industry, including sales, marketing, and engineering leadership.
• Proven track record of managing cross‑functional teams and delivering P&L results.
• Strong knowledge of high‑voltage switching equipment and related technologies.
• Excellent negotiation, communication, and strategic planning skills.

• Experience with CRM systems and advanced sales analytics.
• Established industry relationships and competitive market knowledge.
• Demonstrated success in product development and commercialization initiatives.