Sr. Data Insights Analyst

About Us Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. We have over 2,700+ stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. 90% of Planet Fitness stores are owned and operated by independent franchisees.

Mission & Culture At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. We’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence while having fun in everything they do.

Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities, a supportive, engaging workforce with an inclusive culture, opportunities for professional growth, and a brand you can be proud of. We’ve helped millions of people on their fitness journeys for 30 years and are just getting started.

As a key member of the Enterprise Analytics team within the Strategy function, the Sr. Data Insights Analyst will play a critical role in transforming enterprise data into actionable analytics and insights that drive business outcomes and inform strategic and operational decision-making across the organization. The Sr. Data Insights Analyst will work closely with the data engineering team and the business to perform in-depth analyses, develop and execute statistically significant test and learn scenarios and leverage advanced analytics frameworks to surface and visualize data-driven strategic insights and recommended actions for senior leadership consumption.

This is a hybrid role based out of our Hampton, NH or future Boston, MA office.

• Performs in-depth data analysis across a diverse portfolio of business systems to identify trends, patterns, anomalies, and strategic business insights.
• Extract and analyze large datasets from the enterprise data warehouse (Snowflake) to produce enterprise reporting, analytics and ad hoc requests for insight generation.
• Collaborates with business stakeholders and Enterprise Data to understand objectives/outcomes and identify opportunities to leverage data to produce business intelligence and insights that drive business performance and operational efficiency.
• Performs advanced analytics and conducts A/B testing to model business impact, assess performance and synthesize recommendations.
• Collaborates with data engineering teams to enhance data models, pipelines and reporting infrastructure based on evolving analytical requirements.
• Translates complex analytical findings into actionable insights and concise presentations for both technical and non-technical audiences.
• Proactively identifies trends, anomalies and opportunities for growth, efficiency and risk mitigation.
• Is a change agent, sharing the vision and encouraging others to embrace change.
• Performs other duties as assigned.

• Bachelor’s degree in Data Analytics, Computer Science, Statistics, or a related field required.
• 8+ years of progressive experience in data analytics or business intelligence roles.
• 5+ years of hands‑on experience analyzing data using SQL, Python, R, or SAS, and developing data visualizations in tools such as Power BI, Cognos, or Excel.
• 5+ years of direct experience collaborating with data engineering and business intelligence teams to translate business needs into scalable analytical solutions.
• Deep knowledge of data analysis techniques including strategic testing, querying, modeling, and workflow design.
• Proven ability to query and manipulate large, complex datasets (Snowflake experience preferred) to identify patterns, correlations, and drivers through dynamic, multidimensional analysis.
• Demonstrated track record of translating data into clear, actionable insights and communicating opportunities, risks, and performance trends to stakeholders at all…