Business Development Representative - North Carolina​/Ohio

Cumberland Hospital for Children and Adolescents is seeking a talented and dynamic Business Development Representative to join our team of dedicated healthcare professionals!

Candidates must reside in/close to the Raleigh-Durham, Chapel Hill, or Charlotte, NC region. This position will cover territories in both North Carolina and Ohio.

Travel Expectation: 95%

Cumberland Hospital for Children and Adolescents, located in New Kent, Virginia, provides comprehensive medical, behavioral, rehabilitative, and educational services for children and adolescents ages 2 through 22 who are challenged by co-occurring medical and behavioral diagnoses. Cumberland Hospital is one of the few specialty children’s hospitals providing dual treatment protocols for both medical and mental health issues. Cumberland includes a 62 bed Hospital Program, a 16 bed Inpatient Acute Program, and 30 bed Residential Treatment Program.

Our goal is to stabilize medical problems and help children develop positive behavioral coping strategies using an interdisciplinary approach.

Position Summary:

The Business Development Representative directly serves as the liaison between the facility, the community, and referring agencies. The Business Development Representative is directly responsible for creating demand for Cumberland Hospital’s services through the effective application of ethical marketing principles and sales methods. The Business Development Representative provides community education on the mission and goals of Cumberland Hospital by utilizing professional account management skills.

In collaboration with the Director of Business Development and Business Development Team, the Community Liaison presents a positive and professional public image of the facility within the community.

The Business Development Representative is responsible for implementing Cumberland Hospital’s strategic sales plan, enhancing Cumberland Hospital’s brand/image, effectively managing their assigned territory and accounts, and works to achieve departmental and facility business development goals. The Business Development Representative must be able to demonstrate tact, resourcefulness, patience, and dedication in a fast-paced environment.

Hours are based on departmental, and facility needs and may include day, evening, and weekend hours as well as overnight travel as directed by the Director of Business Development.

Essential Job Duties/Responsibilities
:

• Assists the Director of Business Development in developing and implementing a strategic plan to promote the services offered at Cumberland Hospital to all potential referral sources in a manner consistent with the mission and vision of the hospital.
• Emphasizes consistent face-to-face contact through frequent travel (or by utilization of technology to combat unforeseen challenges) within an assigned geographic region to maintain a database of healthcare professionals. Effectively identify, establish & maintain rapport with potential and existing customers in the market. Carry out these tasks with the utmost professionalism in representing the mission and vision of the facility.
• Plan and follow through on scheduled face to face calls, unscheduled drop-ins, consistent branding awareness (mailers, emails, phone calls), & strategic/geographic branding awareness campaigns.
• Educates and communicates the hospital’s services, programs, and exclusive benefits.
• Responsible for growing patient census by consistently exploring the development and identification of new referral sources. Providing opportunities to educate and build awareness of clinical services provided by Cumberland Hospital. Maintain and manage existing accounts, identifying referral source needs, and tailoring services to meet…