Home Care Marketing Representative

Peniel Treasure Care Services is seeking an outgoing, motivated Marketing Representative to help grow our non-medical home care agency. We provide personal care, respite care, and companion services that support clients’ safety, comfort, and independence at home.

This position focuses on generating client referrals, building community relationships, and helping families connect with our services. It requires regular travel throughout the assigned service area.

• Develop and maintain relationships with hospital discharge planners, social workers, case managers, rehabilitation centers, senior communities, physician offices, and community organizations.

• Visit potential referral partners to introduce the agency and explain our services.

• Identify opportunities to reach individuals and families who need home care.

• Generate qualified client inquiries and follow up promptly with prospective clients and referral partners.

• Coordinate with the Administrator and intake team to support assessments and service starts.

• Attend networking events, health fairs, and community outreach activities.

• Distribute marketing materials and assist with social media and other promotional efforts.

• Maintain accurate records of outreach visits, contacts, referrals, and follow-up activities.

• Meet agreed-upon outreach and growth goals and provide weekly progress updates.

• Protect client confidentiality and represent the agency professionally and accurately.

• Experience in home care marketing, healthcare sales, community outreach, or business development preferred.

• Existing relationships with referral sources in Hampton Roads are a strong plus.

• Strong communication, networking, and relationship-building skills.

• Ability to work independently, organize outreach visits, and follow through on leads.

• Comfortable making introductory calls, visiting facilities, and presenting services.

• Basic computer skills, including email, spreadsheets, and contact tracking.

• Valid driver’s license, reliable transportation, and ability to travel locally.

• High school diploma or equivalent required; education in marketing, business, or healthcare preferred.

Success in this role means building active referral relationships, increasing qualified client inquiries, and helping those inquiries become service starts that match the agency’s services and staffing availability.

Hampton Roads and surrounding communities. The assigned territory will be discussed during the interview.

Work schedule, compensation, and travel expectations will be discussed during the interview.

Peniel Treasure Care Services is an equal opportunity employer.