Director, Advanced Analytics - Advertising

Director, Advanced Analytics - Advertising

Join to apply for the Director, Advanced Analytics - Advertising role at Connective Rx.

Being on medication is tough. We want to make getting it the easy part. Getting prescriptions to patients has become increasingly complex. When things get messy along the prescription journey, pharmaceutical manufacturers rely on us to untangle the process and create a clear path—allowing patients to build trusting relationships with their medication brands. We’re not only committed to taking the pain out of the prescription process, but we’re also devoted to bringing the brightest minds together under one roof.

We bring together diverse voices—engineers, pharmacists, customer service veterans, developers, program strategists and more—all with one vision. Each perspective and experience makes Connective Rx better than the sum of its parts.

The Director of Advanced Analytics is a thought partner and strategist, leading the Awareness and Adherence Analytics and Reporting team in close partnership with Operations, Product Development and Business Development. A consultative client-facing role, this key leader will join Business Development in strategic meetings with pharmaceutical clients and agencies as an analytics and measurement expert, acting as an analytics “translator”, in support of Business Developers delivering program results.

This role works between Operations, Marketing Analytics, Product Development and Business Development to provide strategic expertise and guidance that will reshape how we go‑to‑market, measure campaigns, and maximize program impact.

The Director will build and lead a team of data professionals and work collaboratively across the organization to test new ideas and capture meaningful business insights. The position reports directly to the Vice President of Analytics as part of the Enterprise Analytics Team.

• Lead the evolution of how we measure, report, and share meaningful insights in collaboration with the internal Marketing Analytics team and third‑party vendors, through compelling storytelling and data visualization tailored to the target audience.
• Provide pre‑program launch guidance to Program Operations to ensure effective program set‑up rules and Test and Control groups for ROI and performance measurement.
• Partner with Business Development as the analytics subject matter expert, translating technical expertise into client‑facing insights that inform and optimize future campaigns.
• Collaborate with Product Development to guide analytics methodology for improving existing products and services, and for new product entrants.
• Provide leadership, guidance, and training to ensure strong team performance, including coaching non‑technical colleagues, fostering cross‑functional relationships, resolving conflicts, setting priorities, interviewing candidates, conducting performance reviews, addressing performance issues, applying disciplinary actions when necessary, and managing staffing and workload distribution as the team grows.
• Engage directly with customers to deliver ad hoc analyses, provide unique program insights, and serve as the subject matter expert in Analytics.
• Assist in the development and implementation of the enterprise data platform.
• Promote data literacy and cultivate analytics expertise across the Enterprise Analytics team.

Bachelor’s degree or higher in Economics, Finance, Engineering, Computer Science, Statistics, or another applied quantitative field. An advanced degree is preferred.

Minimum of 10 years of progressive experience leading and managing an analytics team, including at least 7 years in the healthcare industry or in analytics. Consulting or professional services management experience is also required.

Experience in a client‑facing consultative analytics role within the pharmaceutical industry or point‑of‑care services; familiarity with media mix modeling; strong understanding of data structures, business intelligence, advanced data science, and statistical modeling methodologies. Working knowledge of SQL, business intelligence…