Deputy Dir Integrated Strat Comms NA PH; Medical Affairs and Stakeholder Relations Communications

Deputy Dir Integrated Strat Comms NA PH (Medical Affairs and Stakeholder Relations Communications)

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’.

The primary responsibilities of this role are to:

• Oversee scientific storytelling that includes developing and disseminating accurate and engaging scientific content that resonates with target audiences, advances the pharma narrative, and generates positive brand, above brand and thought leadership content in paid, earned, shared and owned channels.
• Identify and execute thought leadership opportunities to position the company’s medical experts through media engagements and expert commentary.
• Establish and strengthen relationships with healthcare journalists through deep domain expertise of the media landscape focused on medical and scientific‑focused topics. Facilitate interviews with internal subject matter experts or key opinion leaders (KOLs).
• Collaborate with patient advocacy groups and professional societies to raise awareness, share information, and support patient‑centric initiatives.
• Support public relations activities around key medical conferences and events, including media outreach, press conferences, and scientific presentations.
• Provide strategic counsel and partnership to business leaders to support positioning the business favorably and ensuring adherence to regulatory standards, compliance guidelines, and company policies, in collaboration with medical, legal, and regulatory teams.
• Interface with country leaders and global communications colleagues to pull through relevant global strategies and plans.
• Establish a measurement program to set/track goals and adjust programming based on results.
• Work in conjunction with corporate communications, legal, medical, regulatory and other relevant teams to manage issues and crises effectively through transparent and timely communication.
• Monitor media coverage and public sentiment to proactively address potential issues, manage crises, and ensure transparent and timely communication during events such as product recalls or safety updates.
• Track and report on the effectiveness of PR campaigns and media coverage to demonstrate impact and inform future strategies.
• Serve as a member on NA communication squads to deliver key communications initiatives that support business outcomes across Bayer NA. Initiatives may be in areas such as Brand Execution, Media Relations and Executive Visibility, and Employee Engagement.

Bayer seeks an incumbent who possesses the following:

• Comfortable with medical and science‑based content with the ability to understand and simplify complex scientific information for lay audiences.
• Expertise in the development and implementation of external communications programs, including strategic planning, executive visibility, thought leadership and issues management.
• Thorough understanding of regulatory guidelines and compliance requirements relevant to pharmaceutical communications.
• Ability to work collaboratively across functions, departments and divisions within a matrixed structure to achieve business results.
• Strong writer who can take complex medical and scientific information and produce clear, compelling, and motivating communications quickly for various stakeholders.
• Media relations experience.
• Excellent oral presentation and influence skills.
• A record of success and experience in advising and influencing executive‑level leaders.
• Thinks strategically and executes at a high level to support our fast‑moving and nimble organization and people‑focused culture.
• A pleasure to work with, highly collaborative, inventive and a self‑starter.
• Results focused and regularly considers measurement to drive comms effectiveness.
• Manages ambiguity well, viewing it as an opportunity rather than a challenge.
• Flexible…