Associate Director, Marketing Communications MBA Admissions Dartmouth College

Position: Associate Director, Marketing Communications for MBA Admissions Dartmouth College

Hiring Range Minimum

$96,700

Hiring Range Maximum

$110,000

Union Type

Not a Union Position

SEIU Level

Not an SEIU Position

FLSA Status

Exempt

Employment Category

Regular Full Time

Scheduled Months per Year

12

Scheduled Hours per Week

40

Schedule Location of Position

Hanover, NH

Remote Work Eligibility?

Hybrid

Is this a term position?

No

If yes, length of term in months.

NA

Is this a grant funded position?

No

Position Purpose

Leads marketing and communications strategy for Tuck MBA program’s top- and mid-funnel enrollment efforts – from initial awareness and inquiry through pre-application nurture and application start – in alignment with the School’s mission, strategy, and institutional priorities. This position is responsible for building awareness of the Tuck MBA, engaging and nurturing prospective applicants, and driving high-quality leads into the application pipeline.

The role collaborates closely with colleagues in Admissions and the broader Tuck Marketing and Communications team.

Description

Required Qualifications – Education and Yrs Exp

Bachelors plus 6 or more years’ experience or combination of education and experience

Required Qualifications – Skills, Knowledge and Abilities

• Bachelor’s degree in marketing, communications, business, or a related field, or an equivalent combination of education and professional experience.
• Demonstrated experience in creating and executing integrated marketing strategies and lead-generation campaigns, ideally within higher education or mission-driven organizations.
• Strong digital marketing background with expertise in CRM systems (e.g., Slate, Salesforce, Hub Spot), marketing automation, and paid media strategies.
• Proficiency in interpreting data analytics to optimize campaign performance.
• Exceptional written, verbal, and visual communication skills with a keen eye for audience targeting.
• Understanding of the prospective student lifecycle and enrollment funnel best

Preferred Qualifications

Familiarity with MBA or graduate business education landscapes.

Department Contact for Recruitment Inquiries

Lorin Parker

Department Contact Phone Number

Department Contact for Cover Letter and Title

Lorin Parker, Executive Director of Talent Management

Department Contact’s Phone Number Equal Opportunity Employer

Dartmouth College is an equal opportunity employer under federal law. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications are welcome from all.

Background Check

Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

Is

driving a vehicle (e.g. Dartmouth vehicle or off road vehicle, rental car, personal car) an essential function of this job?

Not an essential function

Special Instructions to Applicants

Dartmouth College has a Tobacco‑Free Policy. Smoking and the use of tobacco‑based products (including smokeless tobacco) are prohibited in all facilities, grounds, vehicles or other areas owned, operated or occupied by Dartmouth College with no exceptions. For details, please see our policy.
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Additional Instructions
Quick Link /84295

Key Accountabilities

Description

• Innovation and Planning:
  Envisions, articulates, and implements annual marketing plans for top- and mid-funnel MBA admissions efforts, including pre‑application campaigns and messaging strategies. Uses market research and funnel data to evaluate and improve campaign effectiveness; adjusts tactics based on performance insights and evolving institutional…