Director of Sales Strategy; Waco

Job Overview

Director of Sales Strategy at Texas State Technical College.

The Director of Sales Strategy leads the development and execution of strategic sales initiatives that advance TSTC’s mission of delivering innovative education and workforce training. This role collaborates with leaders across divisions to design go-to‑market strategies for credit programs, workforce training, dual enrollment programs, and other revenue‑generating activities. The Director also guides campus and program launch strategies, ensuring alignment with institutional priorities, enrollment goals, and market demand.

The employee will demonstrate TSTC Core Values of Excellence, Accountability, Service, and Integrity with internal and external stakeholders, customers, students, and community members.

• Consult, advise, and co‑develop sales strategies for credit programs, workforce training, dual enrollment, bookstore, and foundation initiatives.
• Collaborate with Marketing, Creative, and Digital teams to align messaging, campaigns, and outreach with sales objectives.
• Analyze competitive landscapes and market opportunities to inform program positioning and growth.
• Partner with senior leaders to design and implement launch strategies for new programs and campuses.
• Coordinate cross‑division launch activities to ensure readiness, visibility, and market adoption.
• Work closely with Enrollment and Instructional teams to design and support sales execution strategies.
• Define sales activities, processes, and tracking mechanisms to measure impact and outcomes.
• Provide reporting and insights on sales performance to leadership teams.
• Design and implement sales training programs for recruiters, faculty, and other team members engaged in sales processes.
• Lead enrollment forecasting, leveraging data and analytics to inform institutional planning and resource allocation.
• Serve as the bridge between institutional leadership, Enrollment, Instruction, and Marketing divisions to ensure alignment of sales strategy with institutional priorities.
• Provide thought leadership on sales methodologies, pipeline development, and strategic planning.
• Contribute to a culture of accountability, collaboration, and continuous improvement across the sales function.

• Bachelor’s degree or equivalent experience in Business, Marketing, Education Administration, or related field.
• 7+ years of progressive experience in sales strategy, enrollment management, or market development.
• Proven experience designing and implementing go‑to‑market strategies in higher education or workforce training sectors.
• Demonstrated success in enrollment forecasting, capacity planning, and sales operations.

• Experience designing and delivering sales training programs.
• Knowledge of higher education enrollment models, workforce training markets, and dual enrollment programs.

• Strategic Planning & Execution
• Collaboration & Influence
• Analytical Skills
• Communication & Presentation
• Leadership & Alignment
• Innovation & Problem Solving

Remain in a stationary position for extended periods, operate computers and standard office equipment, occasionally move equipment up to 25 pounds, and travel between TSTC locations as needed.

Texas State Technical College (TSTC), as an equal opportunity employer, complies with all applicable federal and state laws regarding nondiscrimination. TSTC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

Employees must complete the federal Employment Eligibility Verification I‑9 form and provide acceptable documents within the first three days of employment.

A criminal history background check will be required for final candidates.

Director

Full‑time

Sales and Business Development

Higher Education