Social Media Manager

Salary: £39,000 - £44,000

18 Month Contract, Full time, 37.5 hours per week.

Reports to: Digital Communications Manager

Location: Harlow, Essex. Easily commutable from London Liverpool Street or Tottenham Hale Station. We offer a free minibus service to/from Harlow Town Train Station as well as free parking and EV charging on site.

Extra Information: We offer blended working within this role – with a minimum two days a week in the office or at key stakeholder meetings externally required.

This an exciting time to be joining Motability Foundation. With our newly launched five-year strategy, our vision is clear - we want to build transport equity for disabled people in the UK so that they can make the journeys they choose.

As our Social Media Manager, you will actively monitor trends, conversations, and opportunities across the transport and disability sector to identify moments where Motability Foundation can engage, respond, and lead. You’ll create compelling, original content for our digital channels spotlighting our impact, amplifying our voice and the voices of disabled people. Working within our growing Digital Communications team, you’ll ensure our content is timely, relevant, and aligned with sector developments, supporting our strategic aims and deepening community engagement.

Social media management and community building

• Own day-to-day management of our social media channels (Linked In, X, Instagram and Facebook).

• Foster community engagement - respond to comments, messages, and mentions in a timely, sensitive, and brand-aligned way.

• Develop and implement community-building initiatives (user-generated content and beneficiary support stories)

• Follow best practice guidelines to ensure all content is accessible (e.g. alt text, video captions).

Content creation and storytelling

• Create original, on-brand social media content that reflects Motability Foundation’s values, mission, and impact. This includes written copy, graphics, short videos, infographics, and carousel posts.

• Develop content that communicates impact and encourages calls to action, such as grant applications or case study sign-ups.

• Collaborate with the Content and Stories Executive, and Communications team colleagues (e.g. press, public affairs) to source stories, case studies, and content opportunities.

• Maintain the digital content calendar in coordination with the Digital Communications team.

Campaign planning and execution

• Lead integrated digital awareness-raising campaigns that bring together organic social, paid social, email, and web content.

• Manage campaign creative, scheduling, and coordination, ensuring timely execution and message alignment.

• Work with partner organisations and external agencies to deliver high-quality campaign assets.

Social listening, analytics and reporting

• Use social listening tools to track sentiment, conversations, and emerging trends in the transport and disability space.

• Help develop and monitor KPIs (reach, engagement, conversion, sentiment) and produce regular performance reports.

• Translate insights into actionable recommendations for content, community, and campaign optimisation.

• Use A/B testing or experimentation (post times, formats, messaging) to improve performance.

Strategy development and implementation

• Support the development of a long-term social media strategy aligned with the charity’s five-year strategy.

• Help define audience segments, tone of voice, content pillars, channel priorities, and metrics for success.

• Contribute to cross-functional strategy discussions to ensure social media aligns with wider organisational goals.

• Stay up to date on social media trends, platform changes, emerging tools, and best practices in the charity sector.

Risk management and brand governance

• Ensure that all social content aligns with brand guidelines, tone of voice, and organisational values.

• Escalate any reputational or safeguarding risks (e.g. negative sentiment, sensitive stories) to the Digital Communications Manager and wider Communications team.

• Support the development and implementation of social media policy, guidelines, and process maps.

• Proven track record of…