Social Media & Content Assistant - FWS

Working Title: Social Media & Content Assistant - FWS

State Role

Title:

Institutional Employment/Federal Work Study

Position Type: Federal Work Study

Position Status: Part-Time

FLSA Status: Non-Exempt:
Eligible for Overtime

College/Division: Student Access and Inclusion

Department: 100576 - Centennial Scholars Program E&G

Pay Rate: Hourly

Specify Range or Amount: $14

Is this a JMU only position? N/A

Is this a grant-funded position? No

Is this a Conflict of Interest designated position? N/A

Beginning Review Date: 12/03/2025

Located in the heart of Virginia’s beautiful Shenandoah Valley, the city of Harrisonburg is approximately 120 miles from Washington, D.C. and Richmond, VA. With a population of just over 53,000, Harrisonburg is one of the most diverse communities in the Commonwealth of Virginia. JMU is a selective, public institution with a growing national reputation for offering experiences that lead to an outstanding education and inclusive environment for students, faculty and staff.

The student body includes approximately 20,000 undergraduate and 1,900 graduate students, with over 1,000 full‑time instructional faculty.

The Centennial Scholars Program (CSP) is committed to increasing access to higher education for talented first‑generation Pell grant‑eligible students from the Commonwealth of Virginia. We provide academic resources, connect students to campus programs, facilitate a successful transition to college, and support students’ success while they earn a college degree.

The Social Media & Content Student Assistant supports First‑Generation Programs by creating and sharing content that promotes events, celebrates first‑gen stories, and increases awareness of departmental initiatives. This role is responsible for managing digital platforms, designing promotional materials, maintaining the departmental website, and supporting outreach efforts. Ideal candidates will be creative, detail‑oriented, and excited about amplifying the voices of first‑generation students tiple positions are available.

Occasional weekend hours may be required to support university events.

• Create digital content for all platforms — including designing promotional materials in Canva and producing original social media content such as Instagram posts, stories, and reels.
• Design and share promotional materials for events and workshops using Canva, Microsoft Teams, Be Involved, email, and social media.
• Manage digital platforms — including Instagram, Facebook, Linked In, and the website — to keep students and the community informed and engaged.
• Attend key events to capture photos and videos for marketing and outreach.
• Organize, label and archive photos and videos in the appropriate Microsoft Teams folders.
• Support Tri‑Alpha Honor Society events through communication, logistics, and content promotion.
• Collaborate with campus partners and stakeholders to promote programs, events, and initiatives.
• Monitor social media platforms and respond to messages and comments in a timely, professional manner.
• Help increase awareness and visibility of First‑Gen students and events at JMU.
• Other duties as assigned.

• Strong communication and interpersonal skills – including written, verbal, and digital communication, with the ability to work effectively with diverse stakeholders.
• Professionalism and reliability – demonstrate excellent customer service, punctuality, responsibility, and the ability to meet deadlines.
• Creativity and content creation skills – experience or interest in using Canva, taking photos/videos, and developing engaging social media and marketing content.
• Organizational and multitasking abilities – able to manage multiple projects, stay organized, and maintain digital files.
• Initiative and independence – capable of working independently, solving problems, and contributing ideas while also being a strong team player.
• Tech‑savviness and willingness to learn – comfortable with tools like Microsoft Teams, email platforms, and social media; must own a smartphone with reliable photo/video capabilities for capturing and posting content; experience with website editing or email…