Student Social Media Manager - IE

Working Title

Student Social Media Manager - IE

Institutional Employment/Federal Work Study

Institutional Employment

Part‑Time

N/A

Health and Wellbeing

100303 - AVP, Health and Well-Being

Hourly

$12.41

N/A

No

N/A

11/03/2025

Located in the heart of Virginia’s beautiful Shenandoah Valley, the city of Harrisonburg is approximately 120 miles from Washington, D.C. and Richmond, VA. With a population of just over 53,000, Harrisonburg is one of the most diverse communities in the Commonwealth of Virginia. JMU is a selective, public institution with a growing national reputation for offering experiences that lead to an outstanding education and inclusive environment for students, faculty and staff.

The student body includes approximately 20,000 undergraduate and 1,900 graduate students, with over 1,000 full‑time instructional faculty.

This position will split time between the Student Affairs Communications and Marketing (SACM) office and the Student Affairs Health and Well‑Being office. Additionally, this position requires attending events and key points around campus. Student Affairs Communications and Marketing (SACM) and Student Affairs Health and Well‑Being are seeking a creative, motivated, organized, and adaptable student Social Media Manager to join our team on a part‑time basis.

The ideal candidate will be responsible for developing and implementing engaging content across the Health and Well‑being social media platforms to enhance online presence, engagement, and reach.

• Curate, create, edit and publish high‑quality content (images, videos and written posts) for HWB Social Instagram account.
• Stay current with Health and Well‑being news, updates and events happening on campus. Includes work around the JMU dimensions of wellbeing, Health Center, Counseling Center and Well Dukes.
• Adhere to the brand guidelines and accessibility standards of James Madison University.
• Co‑develop and execute social media strategies to increase awareness and engagement.
• Monitor social media channels for engagement opportunities and pulse checks.
• Collaborate within the SACM team as well as with representatives across the division to accurately promote campaigns that support the mission of Student Affairs.
• Analyze and report metrics from Brandwatch on a regular basis to make informed strategic decisions.
• Stay up to date with the latest social media best practices, tools and trends.

• Appreciation for and an interest in social media strategy and content creation.
• Strong organizational skills, with the ability to coordinate and plan several simultaneous projects.
• Ability to problem‑solve.
• Has a high attention to detail.
• Ability to communicate well while remaining friendly and professional.
• Strong desire to learn.

• Preference to candidates who are either studying Media Arts and Design, Marketing, or another related program, or have experience in social media management and/or content creation.
• Knowledge or strong interest in Health and Well‑being.
• Basic proficiency with camera equipment, videography, photography, and editing.
• Basic proficiency in InDesign, Photoshop, and other Adobe Creative Suite software.

Students must be degree‑seeking students, enrolled on at least a half‑time basis (6 credits for undergraduate and 5 credits for graduate). After accepting employment, new hires are required to complete an I‑9 form and present documentation of identity and eligibility to work in the United States. James Madison University uses the E‑Verify system to confirm identity and work authorization.

James Madison University is committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender…