Retail Territory Sales Manager

Position Overview

Ulrich of VA, LLC is seeking a dynamic and results-driven Retail Sales Manager to lead our team in delivering exceptional customer service and achieving sales targets. Your team will be selling high ticket, small, factory built structures that range in value from a few thousand dollars to tens of thousands of dollars.

The successful candidate will possess strong leadership skills, a passion for retail sales of high ticket items, and the ability to develop and implement effective training programs. As a Retail Sales Manager, you will build, coach, mentor and manage a high caliber team; oversee daily operations across multiple Virginia retail locations; open new stores; drive sales results; and work with the rest of the Ulrich team to enhance our customer's overall experience.

• On - Target Earnings: $85,000-$100,000 (Base + Expected Bonus)
• Performance-Based Bonus Earned Monthly
• Company Car Provided for travel between retail locations
• Medical, Vision, Dental Insurance
• PTO
• 401(k) with Company Match
• Life Insurance
• Short- & Long-Term Disability Insurance
• Professional Development Opportunities
• Full-time, Exempt

• Territory covers all Virginia retail locations (currently
  4)
• On-site role; not eligible for remote work
• Work hours:
  
  Monday-Friday between 8:00 am and 6:30 pm, with occasional Saturdays as needed to support the team
• All stores are closed on Sundays

• Hire, lead, coach, and mentor retail sales staff to achieve individual and team goals
• Oversee daily operations of multiple retail stores within the territory
• Recruit, onboard, and train new sales team members
• Set clear performance expectations, provide ongoing feedback, and conduct performance reviews
• Develop and implement quarterly and annual sales plans to meet territory objectives
• Monitor key performance metrics (traffic, conversion, revenue) and take corrective actions as needed
• Ensure compliance with company policies, standards, and operational procedures
• Foster a culture of customer service, accountability, and continuous improvement.

• 3+ years of retail or multi-unit sales management experience (required)
• Proven ability to lead and inspire high-performing teams
• Strong background in coaching, training, and performance management
• Excellent communication, interpersonal, and conflict resolution skills
• Strategic thinker with strong business acumen and ability to analyze sales data
• Proficient in CRM systems (Hub Spot preferred) and Google Suite
• Organized, detail-oriented, and effective at time management
• Ability to occasionally lift up to 40 lbs when supporting store needs.

At Ulrich Lifestyle, we believe in helping families create spaces where memories are made. From backyard sheds to cabins and garages, our products are designed with craftsmanship and care. Learn more at