Shop Manager

Overview

From humble beginnings on the shop floor to becoming a world‑renowned bookmaker, Betfred has been on a remarkable journey and we want you to be part of this fantastic innovative business. Established in Salford, Manchester in 1967, we started with a clear and simple vision: to provide the ultimate betting experience for our customers. Today we have evolved and pride ourselves in delivering unparalleled entertainment experiences worldwide.

As a Shop Manager you will have full accountability for your shop’s performance and play a pivotal role in ensuring that we offer a warm and welcoming environment for customers to place bets, watch live sports and play gaming machines. Day‑to‑day you will lead and develop a team of retail colleagues whilst delivering the highest possible retail standards and an excellent customer experience.

You will become an expert in betting and make sure our customers enjoy our products and services responsibly. A key part of your role is to ensure that all customers are betting within their means and that our Think 25 policy is always followed. We are dedicated to promoting safer gambling practices and prioritise player safety and well‑being, providing resources and support for those in need.

• Be 18+ and have the right to work in the UK.
• Must be able to work evenings, weekends and public holidays.
• Previous management experience in the betting or gambling industry.
• Ability to build credible relationships with colleagues and customers.
• Outstanding customer service skills and the ability to engage all customers.
• A passion for sports, betting and gaming is beneficial but not essential.
• An eagerness to learn, develop and flourish within the Betfred family.

Betfred brings benefits and rewards for all our colleagues. But more than that, we create a unique, enjoyable and entertaining environment you will love being part of.

• Enhance your income: benefit from bonuses, incentives, retail discount vouchers and more.
• Monthly pension contributions: helping you prepare for your future.
• Enhanced maternity & paternity pay.

• A long‑service recognition programme and life milestone rewards.
• A recognition scheme to earn and convert points to spend with over 700 retailers.
• A comprehensive financial wellbeing package including salary‑based savings with a 5% boost, early access to earnings and free 121 financial coaching.
• Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests.

If you think you’re a great fit for the role and you want to be a part of the Betfred story, click Apply and we will be in touch once we’ve reviewed your application.

At Betfred we are committed to promoting equality, diversity and inclusion (EDI) in our workplace. We welcome applications from individuals of all backgrounds, identities and experiences. If you require reasonable adjustments during the recruitment process or have specific needs, please let us know, and we will be happy to accommodate you. Join us in creating an inclusive environment where everyone can thrive.

Your Betfred journey starts now.