Category Manager,EMEA Job Harrogate area,England UK,Marketing / Advertising / PR

We Are:

Who We Are:

WHY Brands Inc., a parent company of Munchkin, Inc., focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners:
Target, Walmart, and Amazon and has global distribution in over 50 countries. With over 350+ patents under our belt and over 250 international product and brand design awards, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Innovation is the core of our company DNA and has been driving our designs for over 30 years!

Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years! We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.

There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.

Who you are:

We're looking for a dynamic and commercially savvy Category Manager, EMEA to play a pivotal role in accelerating Munchkin's growth across the UK and wider EMEA markets. In this high-impact role, you'll lead the expansion of our product range and distribution, bringing category strategies to life with both strategic insight and hands‑on execution. A true category expert, you thrive on turning data into action—unlocking opportunities, shaping assortments, and driving performance.

You'll collaborate closely with cross-functional teams including Sales, Marketing, Product Development, as well as distributors and key customers, to deliver powerful, insight‑led storytelling that wins in the market.

What You'll Do:

Apply category management best practices across multiple customers
Analysis of category & brand performance. You will identify opportunities and risks for Munchkin and make recommendations on how to achieve desired outcomes for Munchkin
Strong presentation skills, and the ability to host & present performance workshops internally. You will also use presentation and influence skills with buyers to ensure the right decisions are made for categories and brands
Maintain and update a reporting suite which incorporates multiple data sources. Strong excel skills are essential
Management of data sources such as GFK, IRI, Nielsen, Kantar, dunnhumby, Jungle Scout. You will manage the day to day relationships with some of these providers
Be the voice of our shoppers. This will involve running quantitative research, designing and interpreting questionnaires. Auditing the baby aisle to compile brand metrics and shopper influences
Support the NPD…