Hotel Sales Manager

Set on the edge of Harrogate's historic centre, Cedar Court Harrogate is a Grade II listed hotel with a well-established reputation in one of Yorkshire's most sought-after destinations. The property offers 100 bedrooms, Amber's restaurant and bar, multiple meeting and event spaces, and generous on-site parking, well-positioned to serve both the town's thriving conference trade and its strong leisure market.

The heritage setting gives the hotel a distinctive character, and the range of business that flows through it, from corporate stays, conferences, weddings, and leisure guests. This means the team works across a broad spectrum of hospitality. It's an environment where you're likely to be stretched, supported, and given the chance to develop in a hotel that matters to the area it sits in.

Love building relationships, opening doors and turning conversations into business?

We’re looking for a proactive Sales Manager to join Cedar Court Hotel Harrogate and help us grow our presence across the local business and events market.

This isn’t a role where you’ll be sitting around waiting for enquiries to arrive. You’ll be out in the market, meeting businesses, building relationships, generating leads and creating opportunities across corporate rooms, group accommodation, meetings, conferences and events.

You’ll take ownership of developing new business while managing and growing a portfolio of existing accounts.

That means:

• Proactively identifying and winning new local business
• Building relationships with businesses, agencies and event organisers across Harrogate and the wider Yorkshire market
• Developing new opportunities and identifying opportunities to increase their business with Cedar Court
• Generating leads through prospecting, networking, referrals and local market activity
• Conducting client appointments, presentations, hotel show rounds and familiarisation visits
• Selling across the complete hotel offering, from corporate bedrooms and group stays to meetings, conferences and events
• Developing and managing a healthy sales pipeline, following opportunities through to conversion
• Managing and developing the ambassador programme for Amber’s restaurant
• Working closely with our Group Sales Team, Revenue, Reservations, Events, Marketing and hotel teams to maximise every commercial opportunity

You’ll be a natural relationship builder with a commercial edge.

You’ll be comfortable picking up the phone, walking into a local business, attending a networking event or showing a potential client around the hotel. Most importantly, you’ll enjoy finding opportunities and turning them into revenue.

You’ll be:

• Proactive and sales-driven, with the confidence to generate your own leads
• Commercially minded and motivated by winning and growing business
• A confident communicator and negotiator
• Organised and disciplined when it comes to managing accounts, opportunities and follow-ups
• Comfortable networking and building your profile within the local business community
• Collaborative and able to work effectively with different hotel and commercial teams

Previous hotel, hospitality or B2B sales experience would be an advantage, particularly if you have experience across rooms, meetings and events. Knowledge of the Harrogate and wider Yorkshire business market, or an established local network, would also be a real advantage.

You’ll need a full driving licence and flexibility to attend client meetings, networking events and occasional events outside normal office hours.

Our mission is simple: great hospitality and service through the curation of fun, memorable experiences delivered by exceptional people.

We’re proudly Yorkshire and our values of Hospitable, Creative, Connection…