Admin & Marketing Assistant

Rising Stars has spent 15 years building something special: two thriving nurseries serving diverse North London communities, both Ofsted 'Good' rated, with ambitious plans to grow from 2 to 4 sites in 2027.. .
** Here’s the challenge:
** Our administrative systems and marketing presence haven't kept pace with our growth. We're running on systems that worked for one site but strain at two, and our social media presence needs a cohesive voice and strong strategy to support our expanding footprint. Documentation can improve, enrollment isn't seamless, and our online engagement needs dedicated creative focus.. .
** That’s where you come in.**. This isn't about maintaining someone else's filing system or just making periodic posts. You'll build the administrative infrastructure and drive the marketing engine that allow us to scale—creating templates, documenting processes, crafting compelling visual/written content, and establishing systems that work across multiple sites.. .
** What makes this role different:**.

- ** Real autonomy:
** Design the admin systems you believe will work best.

- ** Immediate impact:
** Your first 90 days fixes bottlenecks costing Management time and enrollment delays.

- ** Growth platform:
** Build systems once, deploy across future sites as we expand.

- ** Variety:
** Split 50/50 between admin/compliance/enrollment and content creation, campaign management, events, and brand building..

- .

• Manage enrollment enquiries via our custom built system (phone, email, in-person).
• Process registrations, contracts and payment setups.
• Support with coordinating government funding applications (30-hour, 2-year schemes).
• Maintain waiting lists and track conversion metrics.
• Create seamless onboarding experience for new families.

Success looks like:
Parents say 'that was easy' and Management aren't chasing paperwork.. .

Build strong systems that pass any inspection:

• Review and organise all registration documentation.
• Maintain GDPR-compliant digital filing systems.
• Quarterly audits to catch gaps before Ofsted visits.
• Update templates and forms as regulations change.

• Maintain HR files (contracts, DBS, qualifications, training records).
• Track expiring documents and flag renewals.
• Coordinate new hire documentation (right-to-work, references, policies).

Success looks like:
Zero compliance findings related to documentation in any inspection.. .

Lead social media and digital marketing strategy across channels:

• Create visual marketing materials, graphics, and video content for social channels and print.
• Develop new marketing concepts, campaigns, and engaging copy tailored to nursery families.
• Post consistently across multiple social media platforms (Instagram, Facebook, Linked In, etc.).
• Manage the social media content calendar to ensure steady, high-quality output.
• Build brand identity and define a clear, warm, professional tone of voice.
• Lead audience engagement and measure impact through lead conversion and enrollment enquiries.
• Proactively gather parent reviews and manage feedback platforms including Google Reviews and Day Nurseries.

Success looks like: A vibrant online presence with measurable growth in parent enquiries, strong positive review ratings, and a consistent, recognizable brand voice.. .

• Own and manage the comprehensive nursery events calendar across both sites.
• Produce end-to-end promotional and marketing materials for events (flyers, social assets, invitations, signage).
• Coordinate key nursery events including Open Days, Grandparents' Day, Christmas…