Lead Director, Digital Product

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

As the Director, Digital Product Growth Strategy, you will lead the vision, strategy, and delivery of innovative digital products that drive revenue growth for Aetna while expanding digital adoption and engagement across our membership. Sitting at the intersection of Aetna Digital and Commercial Product, you will own the end-to-end delivery of high-impact growth initiatives, shaping product roadmaps, piloting new capabilities, building business cases, defining go-to-market strategies, and designing scalable operating models that enhance efficiency and accelerate growth.

Partnering across Aetna Digital, Commercial Product, and enterprise stakeholders, you will define and execute the long-term product vision—building scalable, market-leading capabilities that accelerate growth, deliver measurable value to customers, and unlock new revenue opportunities.

• Establish product vision & roadmap:
  Partner with Commercial Product to define multi-year digital product vision and roadmap, including new capabilities and investment needs. Accountable for delivering market-leading capabilities that enhance the product value proposition, accelerate customer adoption, and drive measurable business growth.
• Drive innovation & growth:
  Balance bold innovation with disciplined execution by identifying emerging opportunities, championing transformative ideas, and delivering incremental enhancements that generate measurable business and customer impact.
• Shape competitive advantage:
  Monitor market trends, competitive offerings, and industry innovations to inform product strategy, positioning, investment decisions, and roadmap priorities.
• Lead product delivery & commercialization:
  Drive the successful piloting, scaling, and commercialization of new capabilities, ensuring strategic concepts are translated into impactful customer solutions and business outcomes.
• Anticipate and mitigate risks:
  Proactively identify, assess, and manage risks, developing mitigation strategies, escalating issues when appropriate, and holding teams accountable for timely resolution.
• Influence Executive Decision‑Making:
  Communicate effectively with senior leadership, providing the right level of insight, context, and recommendations to accelerate decision‑making and drive results.
• Define & Measure Success:
  Establish product performance, adoption, and financial KPIs; monitor outcomes; and leverage data‑driven insights to optimize performance and inform long‑term product strategy.
• Lead
  
  Cross-Functional Collaboration:
  
  Partner closely with Commercial Product, Analytics & Behavior Change, Customer Success Team, Marketing, Sales, Finance, and other key stakeholders to align priorities, remove barriers, and ensure successful execution of the product vision.

• Deep expertise in digital product strategy and delivery within the healthcare industry
• Experience leveraging AI and emerging technologies to develop and scale digital products within Agile and/or SAFe environments
• Strong business acumen with a proven track record of driving revenue growth, delivering medical cost savings, and creating new business opportunities
• Demonstrated success leading complex, cross‑functional initiatives in highly matrixed organizations while influencing stakeholders at all levels
• Ability to translate ambiguity…