Senior Graphic Designer

BACKGROUND

New Park Creative is a place where creativity is valued and celebrated as a means to provoke change. We are a team of passionate marketers, artists, and visionary thinkers, dedicated to providing innovation in brand marketing for B2

Bs. We leverage our deep tactical expertise to craft and share stories that connect and engage with audiences.

We are thoughtful and intentional in the execution of our creative projects, blending our love for brand storytelling and human connection with best-practices for tactical execution, including SEO and social algorithms, and UX principles of design.

Our team shares the following values: a passion to create, authenticity, a helping mindset, the desire to surprise and delight, a culture of collaboration, and embracing change. We encourage you to join our team as we build something special together!

We are looking for a Senior Graphic Designer with ultra-refined style to join, lead, and bring their energy to our creative services team!

This role is primarily responsible for leading design projects from conception to the final stage, including brainstorming creative concepts to help translate the client’s vision. Projects include brand development, websites, video animation, print design, social media content, and email marketing campaigns.

The Senior Graphic Designer is responsible for producing and project managing, and assigns tasks and collaborates with production team members in delivering quality work. This role is responsible for providing creative feedback and ensuring proper management of production workflow on all design projects.

The Senior Graphic Designer will also be in close communication with the marketing team, to help inform campaign creative and collaborate on brand strategy.

Finally, the Senior Graphic Designer is responsible for helping to work with clients to explore their vision and pitch creative ideas with great enthusiasm. This individual must have a deep understanding of how the client’s culture, offering, value proposition, audience, market, etc. are all woven into a compelling visual strategy.

The person who fills this role is a positive team player who loves collaboration and all-things information design.

Working for a creative agency is fun, rewarding, and exciting. Here’s what to expect from the day-to-day within this role:

• Work directly with creative services team, creative director, and production manager
• Provide creative or art direction to help shape big-picture project vision
• Graphic design of graphics, advertisements, campaigns, or any other print or digital asset
• High-level brand development, including visual identity design
• Ensure brand continuity across all content, from websites to social media channels and videos, and updating legacy content to meet new content standards
• Maintain project deadlines and content launch dates
• Support website content management
• Stay up-to-date with current trends, design tools and technologies.
• Coordinate with marketing team to support marketing and advertising campaign needs

We’re looking for an individual who is creative and passionate about using their talents for good. Here are some other qualifications necessary for someone to thrive in this role:

• Exceptional and highly-refined design skills, including the ability to deliver creative and captivating content to diverse audiences
• Brand development and visual identity design experience
• Experience with variety of popular marketing tools, including social, email, and Wordpress CMS
• Ability to project manage and/or work directly with clients
• Comfortable working across multiple brand accounts at once in agency environment
• Animation or video experience a plus
• Confidence and excitement in your creative ideas
• Great communication and extreme attention to detail
• 6+ years experience in design or creative
• BA in Graphic Design, Marketing, Communications, or related field

We know there are hundreds of platforms in every designer’s toolkit, so instead of listing them all, here are a few we use pretty regularly:

• Social - Linked In, Twitter, Facebook, Instagram, Eventbrite, Tik Tok
• Communications - , Slack, Google Drive
• Web/CMS - Wordpress, Elementor, Squarespace understanding of HTML a plus

• $30-40 per hour - Contract, potential to full-time hire
• 10-20 hours per week
• Partially-remote, reporting to Hartford office as needed

• Mid-Senior level

• Full-time

• Design
• Art/Creative
• Information Technology

• Advertising Services

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