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DTC Channel Activation Lead – Brand House

Job in Hartford, Hartford County, Connecticut, 06112, USA
Listing for: Under Armour, Inc.
Full Time position
Listed on 2026-01-14
Job specializations:
  • Marketing / Advertising / PR
    Marketing Manager, Digital Marketing, Branding Specialist / Ambassador, Marketing Strategy
Salary/Wage Range or Industry Benchmark: 80000 - 100000 USD Yearly USD 80000.00 100000.00 YEAR
Job Description & How to Apply Below
A leading sports apparel company is seeking a Lead, Channel Activation to drive retail KPIs and oversee the seasonal Go-to-Market activation planning process. This role focuses on achieving measurable results through effective in-store activations, working cross-functionally to align strategies and foster a strong brand experience. The position requires at least 8 years of experience in retail marketing and a Bachelor's degree in a related field.

Candidates should have strong project management skills and a data-driven mindset, with the ability to influence and lead teams effectively.
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