Marketing Manager

Fine Fettle is a family owned, locally run multi-state cannabis company with operations across Connecticut, Georgia, and Massachusetts. As a leading cannabis retailer, our mission is to create comfort in cannabis while enabling customers and patients to realize cannabis’ full potential to improve their lives. We are dedicated to providing exemplary products and superior customer experiences. We believe that we can truly make a difference in the lives of our patients and customers by utilizing our expertise to educate them about the plant and provide them with the right products to enhance their health and wellbeing.

We help customers incorporate cannabis into their lives in ways that optimally fit their individual needs. To support this mission, we are seeking driven, dedicated, and collaborative individuals who are passionate about contributing to our continued growth within the dynamic cannabis industry.

The Marketing Manager is responsible for executing and optimizing integrated marketing initiatives that support brand growth, customer engagement, and revenue generation. This role owns the development and execution of CRM lifecycle marketing through Alpine IQ, oversees the management and optimization of the Fine Fettle mobile app, and manages marketing performance reporting to guide data-driven decision-making. The Marketing Manager also supports the execution of integrated marketing campaigns across digital channels.

Working cross-functionally with internal teams and external partners, the Marketing Manager ensures marketing campaigns, brand communications, mobile app experiences, and customer engagement initiatives are executed consistently and effectively across all touchpoints.

This role encompasses the following key areas of responsibility, supporting the seamless execution and organization of Fine Fettle’s marketing and commercial initiatives across the business.

Key responsibilities include:

• Own the Alpine IQ CRM platform, including audience segmentation, lifecycle campaign development (email, SMS, and push notifications), loyalty program management, and campaign performance reporting.
• Develop, execute, and optimize lifecycle marketing campaigns aligned with promotions, retail initiatives, and product launches.
• Analyze customer behavior and campaign performance across CRM channels (email, SMS, push notifications, loyalty, and web) to optimize engagement, retention, and conversion.
• Manage CRM troubleshooting and technical support requests, including identifying and documenting platform issues, submitting and tracking support tickets with Alpine IQ, coordinating resolutions, and ensuring timely follow-up through completion.

• Own the day-to-day management and optimization of the Fine Fettle mobile app, ensuring functionality, accuracy, and a seamless customer experience.
• Serve as the primary point of contact for Digital Awesome, the external app development partner, managing ongoing communications, troubleshooting, platform updates, and development requests.
• Own and manage the Dispensary Mate platform, including app configuration, content updates, and ongoing maintenance.
• Manage the mobile app functionality within Alpine IQ, including push notifications, audience segmentation, and app-related customer engagement campaigns.
• Monitor, analyze, and report on mobile app performance using Dispensary Mate, Mixpanel, and Alpine IQ, tracking key metrics related to app engagement, customer behavior, conversions, and revenue.
• Own mobile app troubleshooting and ticket management, including investigating reported issues, documenting bugs and functionality concerns, submitting and tracking development and support tickets, coordinating with Digital Awesome and other platform partners, and following issues through resolution.
• Collaborate with internal teams and external partners to identify opportunities to improve app functionality, customer engagement, and overall performance.

• Develop and maintain marketing performance reporting across CRM, website, paid media, social media, mobile app, and campaign initiatives to measure effectiveness and inform marketing strategy.
• Regularly analyze and report on campaign performance using tools such as Google Analytics.
• Monitor KPIs and provide actionable insights to optimize ROI and improve customer engagement.