Chief Sales Officer

Position

Chief Sales Officer (CSO). This role leads the sales organization to achieve revenue growth, market expansion, and customer growth goals. It involves developing and executing strategic sales plans, managing high‑performing teams, and collaborating across departments to align sales efforts with overall business objectives.

CEO

Hybrid – White River Junction, VT or remote with regular travel to visit customers and HQ.

Medical, dental, vision, company‑paid short‑ and long‑term disability, life insurance, paid parental leave, paid time off, paid holidays, a 401(k) with company match, 40 paid volunteer hours per year, profit sharing, participation in the Employee Stock Ownership Plan (ESOP), and a culture of employee ownership.

$225,000 to $325,000 annual salary; commensurate with experience.

Design sales strategies and objectives that deliver on company growth goals, working collaboratively with cross‑functional partners.

Build channel strategies, identifying new opportunities and defining the company’s approach within existing customer channels and emerging channel opportunities.

Develop key customer partnerships to better understand retailers’ evolving business needs and priorities (category dynamics, in‑store bakery, private label, technological change).

Ensure customer feedback is integrated into internal processes, bringing ideas and concepts from the market to inform sales plans and new product initiatives.

Build and lead a high‑performing sales team with clear performance metrics and accountability.

Establish, communicate, and align the sales organization behind customer strategies and near‑term business plans that support total company objectives and drive profitable sales.

Develop the team and organizational structure to meet long‑term growth objectives.

Influence multiple drivers of the P&L including product innovation, pricing, profit margins, trade marketing, and other marketing budgets and programs.

Partner with Marketing and Innovation on an integrated approach to brand marketing, trade marketing, and customer strategies to develop account‑specific marketing activities that deliver a clear return on investment, attain volume and margin targets, and drive the market share of KAB brands.

Deliver results; ensure attainment of revenue and profit goals across all channels, leveraging customer strategies, plans, and partnerships.

Communicate ongoing results; lead proactive communication on any variances in sales activities to the company forecast.

Manage costs; actively lead the management of all controllable expenses (trade spending, including returns and SG&A).

Partner on forecasting with Marketing, Operations & Finance to align forecasts with objective risk analysis, budgets, and annual operating plans.

Ensure continuous improvement and upgrade of sales processes and technologies to deliver increased efficiency and effectiveness.

Sales leadership – 15+ years of experience with at least 10 years in senior leadership positions.

Significant experience with consumer packaged goods, ideally in baking or related categories across channels (Food, Club, Mass, Natural), food service, and ecommerce.

Demonstrated expertise in broker management.

Proven track record as a sales leader with senior‑level relationships at key retailers.

Demonstrated ability to cultivate and lead high‑performing sales teams in a rapidly changing environment; outstanding leadership, organizational, and management skills.

Passion and intuition for understanding the market, the customer, and the end‑consumer.

Data‑driven: sales planning and forecasting become more automated; seeks information and data in planning and decision‑making.

Strong influencing and negotiation skills; excellent collaborator.

Strong communication and presentation skills (formal and informal, written and verbal).

High‑energy visionary leader; inspires respect and trust.

Hands‑on executive; comfortable rolling up sleeves.

Exceptional follow‑through, organized, proactive, and detail‑oriented.

Problem solver; can identify and address issues as they arise.

Analytical; can synthesize…