Product Marketing Manager – Software & Corporate Marketing

Product Marketing Manager – Software & Corporate Marketing

Join to apply for the Product Marketing Manager – Software & Corporate Marketing role at Concepts NREC

Description

Position Type:
Full Time Salary
Work Model:
Fully remote after training period or Onsite in Wilder, VT
Department:
Marketing

Reports to:

Business Development & Marketing Director

We are seeking a creative, strategic, and results-driven Product Marketing Manager to deliver innovative and effective marketing solutions for our CAE and CAM software products by spearheading the development and launch of contacts and campaigns focused on driving customer acquisition and retention, increasing sales, and building enduring brand awareness. This individual will also oversee broader corporate marketing initiatives, including brand content, social media presence, and execution of go-to-market (GTM) strategies.

The ideal candidate will have a strong technical background in engineering or software marketing, along with experience developing and executing integrated marketing campaigns.

• Develop compelling positioning, messaging, and value propositions for Concepts NREC’s CAE (Agile Engineering Suite) and CAM software (MAX-PAC) solutions.
• Collaborate with the software development team, customer success manager, and applications engineers to understand product features, user benefits, and customer needs.
• Create technical marketing collateral such as whitepapers, blogs, vlogs, brochures, webinars, case studies, and product videos.
• Support sales enablement by developing tools, training, and presentations that align with customer pain points, buying stages, and sales strategies.
• Lead competitive analysis to refine positioning and identify market opportunities.
• Plan and execute product launches and feature rollouts, including campaigns, events, and promotions.
• Define and track KPIs for marketing activities to measure impact and ROI.
• Align with sales, engineering, and executive leadership to coordinate GTM initiatives and long-term strategy.
• Develop and support brand content for digital platforms, including the corporate website, blog, email marketing, and newsletters.
• Manage Concepts NREC’s social media presence across Linked In, You Tube, and other relevant platforms.
• Oversee the development of creative assets including videos, animations, graphics, and print material.
• Coordinate with external vendors, designers, and content creators as needed.

• Bachelor’s degree in Marketing, Engineering, or a related field (Master’s preferred).
• 5+ years of experience in B2B product marketing, preferably with engineering or technical software products.
• Familiarity with CAE/CAM software, turbo machinery, or a related industry is highly desirable.
• Strong storytelling and content creation skills, especially for technical audiences.
• Proficiency in digital marketing tools (e.g., Hub Spot, Google Analytics, Adobe Creative Suite, etc).
• Proven project management skills with the ability to handle multiple initiatives.
• Excellent communication skills, both verbal and written.
• Proficient computer skills including Microsoft Office.
• Ability to manage multiple competing priorities simultaneously.
• Must have the ability to work as a team player and must be able to work independently without supervision.
• Ability to read, write, speak, and understand English.

Mid‑Senior level

Full‑time

Marketing and Sales

The compensation range posted represents the full salary range for the role. Actual pay will be determined based on a candidate’s experience, skills, and the position level ultimately offered.