Manager of Recruitment Operations & Solutions

Manager of Recruitment Operations & Solutions

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Position Summary

The Manager of Recruitment Operations & Solutions leads the technical and operational systems that support Coker University's recruitment and admissions work. This position oversees application processing, CRM management, AI-supported tools, data integrity, automated communication workflows, and a student worker team that contributes to daily office operations. Reporting to the Director of Strategic Recruitment, the Manager ensures that the Office of Admissions operates efficiently through reliable systems, accurate data, strong processes, and well-trained student support.

Principal

Duties

• Lead daily application operations for undergraduate, graduate, online, and specialty programs.
• Ensure timely, accurate processing of applications, transcripts, test scores, and decision materials.
• Maintain decision workflows in accordance with institutional policies and academic catalog requirements.
• Monitor application queues and processing timelines to support a seamless applicant experience.
• Partner with recruitment specialists and campus stakeholders to meet operational needs.

Salesforce & CRM Administration

• Serve as the primary Salesforce administrator for the Office of Admissions.
• Build, test, and maintain automations, flows, validation rules, page layouts, dashboards, and integrations.
• Manage user access, troubleshooting, documentation, and ongoing improvements.
• Collaborate with IT, Registrar, Financial Aid, and Strategic Communications to ensure system alignment.

Technology & AI Oversight

• Oversee admissions technology platforms, including AI-supported tools, chatbots, and predictive analytics.
• Evaluate new tools and lead the implementation of technology that enhances efficiency and accuracy.
• Ensure responsible and compliant use of AI in admissions operations.

Communication Systems & Workflows

• Manage all automated communication workflows—email, SMS, chatbot, and status notifications.
• Maintain and update communication journeys for prospects, applicants, admitted students, and influencers.
• Ensure workflows reflect current messaging, policies, and recruitment strategies.

Student Worker Program Management

• Oversee a robust student worker team that supports daily admissions operations.
• Lead recruitment, selection, onboarding, scheduling, and training of student workers.
• Develop clear task expectations and quality standards.
• Provide ongoing supervision, coaching, and performance support to ensure professional, reliable assistance.

Data Integrity, Reporting & Compliance

• Maintain data accuracy within Salesforce and connected systems.
• Produce daily, weekly, and seasonal reports, including funnel updates and forecasting.
• Monitor data quality and ensure processes meet institutional, state, and federal expectations.

Training, Documentation & Staff Support

• Train admissions staff on CRM processes, system updates, and workflow changes.
• Create and maintain documentation for procedures, automations, and operational processes.
• Provide regular support to ensure confident and efficient system use.

Essential Qualifications Education

• Bachelor's degree

Experience

• 2-4 years of experience in admissions operations, CRM administration, or enrollment technology.
• Demonstrated experience with Salesforce (Education Cloud or Enrollment Rx preferred).
• Strong analytical, technical, and problem-solving skills.
• Experience with communication automation platforms (Emma, Marketing Cloud, Brevo, etc.).

Preferred Experience

• Experience in higher education admissions.
• Familiarity with Slate, Common App integration, or other enrollment platforms.
• Experience with AI-supported tools used to enhance workflow and communication.
• Salesforce Administrator certification.

University Standard Service and Excellence Expectations

Coker's standards of service and excellence to the campus and community is an institutional priority for the university. We pride ourselves in our customer service, communication, and availability to our stakeholders and employees through efficient response times, detailed information, and professionalism.

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