Communication Coordinator

Starting Date: Immediately

Jefferson Parish Schools STRATEGY - Harvey, Louisiana Open in Google Maps

Position

Description:

The Communications Coordinator is responsible for carrying out the communications strategy of Jefferson Parish Schools. S/he is responsible for managing and maintaining the district website, and regular internal newsletters; overseeing and supporting a team of webmasters to manage school and department web pages and social media channels; creating and distributing regular internal and external content; building communications capacity among school and district staff;

and assisting the Executive Director of Communications with regular media relations and other communications needs. S/he is driven by the district’s mission of providing the education our students deserve to succeed in life and make our world a better place.

Reports to:

Executive Director of Communications

Scope of Responsibility:

Website

• Plans, develops and monitors content for the district website with a keen understanding of website design and layout for a seamless end-user experience.
• Uses analytics to measure website performance.
• Hosts website trainings for district and school staff.
• Supports school and district-level web managers in developing and maintaining their web pages to ensure consistent branding across all of the district’s owned pages.
• Develops strategies to increase website traffic to key campaigns and uses Google Analytics to provide recommendations for improved communications.
• Manages the district’s relationship with website vendor, driving website best practices and scheduling regular support and training seminars for school and district-level web managers.
• Conducts content audits to eliminate outdated, redundant or duplicate information.
• Works with the technology department to maintain website infrastructure and ensure efficient technical performance.
• Creates and/or facilitates creation of website-based online forms and surveys for district and school staff.
• Maintains a current understanding of website best practices.

Social Media

• Helps monitor all social media account activity on a daily basis, monitors comments and private messages, providing excellent customer service in a timely and appropriate manner.

Content Creation

• Utilizes all content creation tools including photo, video, written articles and graphics to tell stories about our students, educators, schools and district in a meaningful, fun, and relevant way.
• Abilities to visit schools, departments, etc. and creates and distributes content without any additional assistance.
• Develops relationships with school leaders and staff to consistently be kept aware of school events, awards, and honors, and highlight school stories through various digital communications.
• Serves on the video production team for board meetings and other special projects as assigned by the Director of Communications.

Communications

• Assists with the editorial direction for the district’s annual magazine, The Jefferson Journal.
• Produces Administrators Update and District Download newsletters and other internal communications as needed.

Media Relations

• Provides media relations support including drafting and distributing press/photo releases and responding to media queries as needed.

General

• Provides excellent internal communications support to school and district-based staff.
• Consistently delivers high quality products under tight deadlines and successfully manages own projects through strong organization, detailed work plans, and balancing of multiple priorities.
• Must be available after hours and on the weekends for events and emergency communications.
• Maintains a high quality of customer service including but not limited to answering phone…