Digital Content & Social Media Manager

Position Overview

The Digital Content & Social Media Manager is responsible for managing and maintaining Wequassett’s digital ecosystem—including the brand website, third-party platforms, social media channels, and digital marketing assets. This role oversees content creation, imagery, copy, campaign execution, and public relations initiatives while working in close collaboration with internal teams and third-party partners and agencies.

This position plays a critical role in ensuring brand consistency, storytelling excellence, and digital performance across all guest touchpoints.

• Manage and maintain Wequassett’s brand website, ensuring accuracy, freshness, visual excellence, and brand consistency
• Oversee content and listings across third-party platforms and distribution channels
• Own all digital imagery, copy, and content standards, ensuring alignment with the Wequassett brand voice and luxury positioning
• Work with internal teams and external partners to develop high-quality content for various marketing channels, including website, social media, email newsletters, and print materials.
• Create high-quality, engaging, and visually appealing content that aligns with the resort’s brand identity.
• Collaborate with photographers, videographers, and designers to produce multimedia content.
• Write and edit compelling copy for social media posts, blog articles, email newsletters, and website updates.

• Create, design, and publish engaging social media content across all platforms
• Develop visual and written content for social media, digital advertisements, promotional materials, blogs, and campaigns
• Capture on-property content including photography, video, and behind-the-scenes storytelling to highlight experiences, events, and seasonal moments
• Develop and implement social media strategies to increase followers, engagement, and brand loyalty.
• Engage with guests and potential customers on social media, responding to comments, messages, and reviews in a timely and professional manner.
• Foster a sense of community and brand loyalty through personalized interactions and user-generated content campaigns.
• Monitor social media trends and adapt strategies accordingly to stay ahead of the curve.

• Support and promote resort programming, events, seasonal initiatives, and partnerships through digital storytelling
• Manage and execute email campaigns in collaboration with marketing and revenue teams
• Assist in planning and executing digital advertising campaigns to drive awareness, engagement, and bookings

• Manage and support PR initiatives, including press outreach, influencer hosting, media visits, and brand partnerships
• Work closely with third-party PR, digital, and creative agencies to ensure seamless execution and consistent messaging

• Partner cross-functionally with Sales, Marketing, Operations, and Revenue teams to align digital efforts with business objectives
• Track performance metrics, engagement, and campaign results, providing insights and recommendations for optimization
• Stay current on digital trends, social platforms, and emerging tools to keep Wequassett at the forefront of luxury hospitality marketing

• Prepare regular reports on marketing activities, campaign performance, and market trends.
• Use data-driven insights to inform marketing strategies and decision-making.
• Present findings and recommendations to senior management.

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
• 3+ years of experience in digital content, social media, or brand marketing—hospitality or luxury experience strongly preferred
• Strong eye for design, photography, and visual storytelling
• Exceptional writing and editing skills with a refined, brand-appropriate tone
• Experience managing websites, CMS platforms, social media channels, and email marketing tools
• Comfort working with third-party agencies and creative partners
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously
• Self-motivated, collaborative, and comfortable working in a fast-paced, on-property environment

Equal Opportunity Employer
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