Service Sales Manager

Responsibilities / Tasks

GEA Group, founded in Germany in 1881
, is a global leader in engineering solutions, serving industries such as food and beverage, pharma, dairy, and more. With over 18,000 employees worldwide and a strong U.S. presence since 1929, GEA combines the heritage of a well-established company with the innovation of a forward-thinking industry leader. At GEA, we’re not just building equipment, we’re building lasting careers with an average employee tenure range from 8 + years, reflecting the strong culture, growth opportunities, and support we provide.

• Start strong – Medical, dental, and vision coverage begins on your first day
• Recharge and refresh – Enjoy 12 paid holidays
  , including a flexible floating holiday, and 136 hours of PTO to relax or explore
• Invest in your future – A 7% 401(k) employer match helps grow your retirement savings faster
• Keep learning – Take advantage of tuition reimbursement to further your education or skillset
• Live well – Our wellness incentive program rewards healthy habits
• Get support when you need it – Access to a confidential Employee Assistance Program for personal or professional guidance
• Save smart – Flexible Health Savings and Spending Accounts to manage out-of-pocket expenses

The typical base pay range for this position at the start of employment is expected to be between $115,000 - $150,000 per year
. GEA Group has different base pay ranges for different work locations within the United States.

The pay range is not guaranteed compensation or salary. The estimated range is the budgeted amount for the position. Final offers are based on various factors, including skill set, experience, location, qualifications, and other job-related reasons. You may be eligible for additional rewards, such as a discretionary bonus (based on eligibility) and/or equity awards.

The Service Sales Manager – Beverage will be responsible for promoting and securing sales of spare parts, repairs, field service, upgrades, customized service projects, and service level agreements across the North American beverage service business. This role plays a key part in implementing GEA’s group-wide service sales strategy, ensuring a coordinated approach with New Equipment Sales to identify and maximize joint opportunities.

• Collaborate with the Director of Service Sales and other business units to refine and execute the service sales strategy within the Beverage segment.
• Lead and prioritize service sales activities, initiatives, and opportunities for the Beverage market.
• Manage service sales planning, forecasting, and reporting for the assigned area.
• Align closely with new equipment and project sales teams to ensure a seamless, coordinated sales approach.
• Identify and develop new service sales opportunities to drive growth.
• Actively manage and grow key customer accounts while developing long-term partnerships.
• Partner with new equipment sales teams to identify and deliver up-sell and cross-sell opportunities that increase revenue and enhance customer experience.
• Represent GEA Service – Beverage North America in a professional manner by driving sales of spare parts, repairs, field service, upgrades, and service products designed to improve customers’ operational efficiency and performance.

• Travel to potential and existing clients to secure opportunities, orders, and agreements. Conduct presentations and demonstrations to support and enhance the sales process.
• Promote service agreements, small-scale projects, and large plant Service Level Agreements (SLAs).
• Prepare, present, and follow up on quotations, ensuring timely execution of sales.
• Participate in offer, quotation, and contract negotiations (including terms & conditions).
• Develop effective proposals in collaboration with internal GEA stakeholders to provide optimal value to customers.
• Maintain accurate records and updates in sales tools and CRM systems.
• Represent GEA at trade shows, promoting service sales in coordination with new equipment sales.
• Provide market intelligence for management, including competitor activities and market trends.
• Leverage all available GEA resources—including field…