Marketing Cloud Specialist

Overview

Your role:
We are seeking an experienced Marketing Cloud Specialist on a 4-month contract to lead the implementation and configuration of our Marketing Cloud platform. The successful candidate will be responsible for setting up data architecture, building automated customer journeys, and ensuring best-practice campaign execution. This is a hands-on technical role requiring strong platform expertise, stakeholder collaboration, and the ability to deliver within defined timelines.

Contract duration: 4 months (Fixed-term contract)

Location:

Hybrid - Hatfield

• Lead end-to-end implementation of Marketing Cloud
• Configure account settings, business units, user roles, and permissions
• Set up data extensions, data models, and data integrations
• Build and deploy automated customer journeys using Journey Builder
• Create and optimize email templates and campaign assets alongside in-house designers
• Implement segmentation strategies and audience targeting
• Establish triggered communications and automation workflows
• Conduct testing (QA, UAT) and ensure campaigns are production-ready
• Implement tracking, reporting, and performance dashboards
• Ensure compliance with data privacy and consent management requirements
• Document system architecture, processes, and handover materials
• Provide knowledge transfer and training to internal teams

• Proven experience implementing and configuring Salesforce Marketing Cloud
• Strong hands-on experience with Journey Builder, Automation Studio, and Email Studio
• Experience setting up data extensions, SQL queries, and segmentation logic
• Understanding of CRM integrations and data synchronization
• Experience with API integrations and data imports
• Strong knowledge of email marketing best practices and deliverability as well as in-app and push notifications
• Strong testing, troubleshooting, and problem-solving skills
• Ability to work independently and deliver within tight timelines

• Salesforce Marketing Cloud certifications (e.g., Email Specialist, Consultant, Developer)
• Experience with Sales/Service Cloud integration
• Knowledge of GDPR and data privacy regulations
• Experience in [industry – optional]

• Fully configured Marketing Cloud environment with clear roadmap of activity for the next 12 months
• Live automated customer journeys deployed
• Data integrations established and validated
• Reporting framework in place
• Documentation and internal team training completed