Senior Paid Social Executive

Contract type: Permanent

Location: Hatfield (Hybrid working – 3 days in the office)

Working hours per week: 40 hours

Level: Senior Executive

Reports to: Paid Social Manager

Our mission is to deliver joy in every shop, through unbeatable choice, unrivalled service, and reassuringly good value. We’re also on a mission to empower our business with smart technology; we’ve recently launched our AI Academy, providing a tailored AI learning journey for every colleague.

We’re Ocado Retail, a market-leading joint venture between Ocado Group and M&S, and the world’s largest dedicated online supermarket,  Not only is Ocado the only place to shop a full range of M&S food online, it’s also the home to the widest online supermarket range in the UK and champion of small, independent brands. We’re also the brains behind Zoom by Ocado, our same-day grocery delivery service.

The Digital Marketing team is responsible for new customer acquisition and early customer retention across all channels. The Senior Digital Marketing Executive will develop and execute new customer acquisition campaigns across Paid Social. This hands-on role requires in-depth Paid Social expertise, experience supporting performance focused campaigns, with management of multi-million pound annual budgets and a can-do attitude.

A key aspect of the role is strategising, building and executing campaigns across Paid Social, primarily through Meta & Tik Tok to acquire profitable customers y will work closely with both our internal creative partner and Martech teams to execute and optimise digital campaigns that align with our strategic goals of driving new customer acquisition, ROAS and LTV.

• Work with the internal team to plan, implement, and optimise Paid Social campaigns across key platforms Meta & Tik Tok.
• Test and launch new Paid Social platforms to reach new audiences and drive incremental gains for the business
• Monitor and optimise Paid Social campaigns to improve KPIs such as ROAS (return on ad spend), MOAS (margin over ad spend), FOV (first order value), FYV (first year value) and CPA (cost per acquisition)
• Develop channel testing frameworks and partner closely with our Econometrician, Mar Tech team and Insights to drive the test and learn agenda
• Reporting – pull data for daily, weekly and monthly reports for both creative & performance. Working with the management team, Insights & Econometric teams to track and analyse campaign performance
• Creative asset management, working closely with the channel owner, Digital Campaign and in-house creative teams, for delivery on Paid Social
• Understand Ocado’s customer segments – what makes them tick and how we can acquire and retain more of our priority segments
• Ad-hoc tasks across the wider Digital Marketing team such as raising POs, invoicing, supporting where needed

• Proven experience of hands-on, dedicated experience managing and optimising significant budgets across Paid Social. Agency or in-house experience is acceptable.
• In-platform set up experience is essential
• A strong understanding of trading KPIs: CPA, ROAS, CPC, CTR, CPM, Conversion rate, margin and how to influence them
• Data-driven with strong analytical and problem-solving skills
• Collaborative – you possess excellent communication skills, capable of building productive relationships across the organisation
• Curious & eager to learn – you are naturally inquisitive and keep to up to date with the latest industry trends and news
• Proficiency in Excel / Google sheets

By joining Ocado Retail, you’ll have the chance to experience life at the world’s largest online retailer, work with an amazing bunch of people who challenge what’s possible each day, and grow your skills and…