Brand Marketing Manager

Brand Marketing Manager

Contract type: Permanent

Location: Hatfield (Hybrid working – 3 days in the office)

Working hours per week: 40 hours

Level: Manager

Final date to receive applications: Tuesday 27th January 2026

Our mission is to deliver joy in every shop, through unbeatable choice, unrivalled service, and reassuringly good value.

We’re Ocado Retail
, a market‑leading joint venture between Ocado Group and M&S, and the world’s largest dedicated online supermarket, . Not only is  the only place to shop a full range of M&S food online, it’s also the home to the widest online supermarket range in the UK and champion of small, independent brands. We’re also the brains behind Zoom by Ocado
, our same‑day grocery delivery service.

We are looking for a creative, self‑starting, and collaborative Brand Marketing Manager to join the Ocado Marketing team. This is a pivotal role within the brand department, responsible for managing and executing compelling customer marketing campaigns that drive brand awareness and consideration. Working with the Brand Lead you will be responsible for crafting the briefs that inspire our agencies (in house and external) to deliver best‑in‑class creative work and compelling marketing campaigns.

• Creative Briefing:
  Supporting the briefing process; translating marketing objectives into inspiring, clear, and concise creative briefs for internal and external partners.
• RTB Pipeline:
  Collaborate with the Brand Lead to develop and manage a pipeline of brand "Reasons to Believe" (RTBs), ensuring we have a consistent flow of compelling proof points to use across our marketing.

• End‑to‑End Delivery:
  Accountable for leading the execution of multi‑channel brand campaigns, ensuring TV, OOH, Radio, and digital assets are delivered on time and align with the overarching brand strategy.
• Media Plan Management:
  Partner with the media agency to review and refine channel plans, ensuring the media mix effectively delivers against reach and frequency targets for our brand RTBs.
• Media Performance:
  In partnership with the Insights team monitor media performance, working with the agency to identify optimisation opportunities both in‑flight and for future campaigns.
• Agency contact:
  Manage day to day contact for our creative and media agencies; managing the iterative feedback loop to ensure high‑quality output that meets the brief.

• Integrated Marketing:
  Represent Brand within cross‑functional project "squads" (incorporating Social, PR, CRM, and Commercial), ensuring the brand's voice and objectives are represented in all integrated initiatives.
• Internal Stakeholder Management:
  Confidently present campaign updates and "wash‑up" reports to internal stakeholders, gaining buy‑in for creative concepts.

• Financial Stewardship:
  Manage the brand budget with high attention to detail, overseeing the PO process and ensuring brand marketing spend is tracked accurately against forecast.
• Brand Reporting:
  Work closely with the insights team to monitor brand health (awareness and consideration) and produce clear reports that demonstrate campaign impact.

• Line Management:
  Directly manage and mentor one Marketing Executive, providing clear objectives, regular performance feedback, and support for their professional growth.
• Workload Prioritisation:
  Oversee the Executive’s daily tasks, empowering them to deliver their specific projects to a high standard.

• Proven Experience:
  
  Strong experience in a brand‑focused marketing role, ideally within a fast‑paced Retail, FMCG, or Agency environment.
• The Art of the Brief:
  You are an expert at writing briefs that get to the heart of a problem and inspire great creative work.
• Campaign Expert:
  You have a track record of landing multi‑channel ATL campaigns and a deep understanding of the creative production process.
• Project Management:
  You are a natural organiser who can manage multiple work streams and agencies without losing sight of the "big picture."
• Analytical Mindset:
  You are comfortable with data…