Enrollment Digital Coordinator

The University of Southern Mississippi is currently accepting applications for the position of Enrollment Digital Coordinator.

Location

Hattiesburg
118 College Drive
Hattiesburg, Mississippi,
United States

Division

Enrollment Management

Position Type

Staff

Employment Status

Full Time

Grant Funded

No

Salary Range

39,816.

Pay Grade

E08

Posting Close Date

Open Until Filled

Special Instructions to Applicants

Applicants must be currently authorized to work in the United States on a full‑time basis without the need for visa sponsorship. The University will not sponsor applicants for work visas (e.g., H‑1B).

Job Summary

The Enrollment Digital Coordinator supports the execution and optimization of digital recruitment communications by building and testing campaign components in Slate

CRM, updating and maintaining web content, and managing digital assets. This role monitors performance metrics, including deliverability, engagement, and web/social traffic, using data to recommend and implement improvements. The coordinator applies SEO‑informed practices, accessibility standards, and audience insights to ensure that enrollment communications are accurate, discoverable, student‑centered, and aligned with institutional brand standards.

Primary Duties and Responsibilities

• Build and test digital campaign components in Slate CRM, including emails, texts, forms, portals, and landing pages.
• Monitor campaign performance metrics (i.e., open rates, click‑through rates, conversions, web traffic, etc.) and apply data‑driven insights to improve outcomes.
• Update and optimize web content using SEO and accessibility best practices to enhance discoverability, readability, and user experience.
• Organize and maintain a repository of digital assets (photography, graphics, video) for use in recruitment campaigns, ensuring metadata and tags support search and accessibility.
• Support social media scheduling and content integration, applying audience insights and engagement analytics to improve effectiveness.
• Create and maintain documentation of communication standards, guidelines, processes, and workflows, and assist with tracking communication expenditures.
• Perform other duties as assigned, including occasional participation in recruitment activities on nights, weekends, and overnight travel.

Minimum Qualifications

Bachelor’s degree from an accredited college or university in communications, marketing, higher education, student affairs, English, information systems, or related field in social sciences, and one (1) year of experience in marketing, communications, or enrollment management.

Knowledge, Skills & Abilities

• Strong writing, editing, and proofreading skills with attention to detail.
• Strong organizational skills with the ability to manage multiple tasks and deadlines in a fast‑paced environment.
• Proficiency with CRM, web, and digital communication tools, and knowledge of CRM‑based audience segmentation and transactional communication flows.
• Technical skills to test, troubleshoot, and monitor functionality of web content management systems, Slate portals, digital campaigns, forms, and asset organization.
• Collaborative communication style and ability to work effectively with colleagues across units.
• Receptiveness to coaching and constructive feedback, with the ability to apply guidance to improve performance and outcomes.
• Knowledge of marketing and communication principles as applied to student recruitment.
• Analytical skills for reviewing campaign performance and implementing improvements.

Preferred Qualifications

One (1) year of professional experience in digital media, web content, or related field.

About The University of Southern Mississippi

Since our founding in 1910, The University of Southern Mississippi has remained dedicated to preparing students for success. We deliver programs to more than 13,000 students in Hattiesburg and Long Beach, at teaching and research sites across the Mississippi Gulf Coast, as well as online. We are a community‑engaged Carnegie R1 university, earning distinction as one of the nation's leading research institutions.

Southern Miss is known for pioneering work in polymer science, ocean science, spectator sports safety and…