Head of Marketing Communications​/Business Development​/Digital

Overview

We’re looking for a dynamic marketing leader to own and elevate brand presence, content strategy, thought leadership, and go to market (GTM) planning. This role is ideal for someone who thrives in fast-moving environments, can build from the ground up, and is comfortable partnering with senior leadership to define strategic growth priorities—
while rolling up their sleeves to lead day-to-day execution across branding, content, and digital engagement
. The location of this position can be at any of our four Zehnder North America entities:
Haverhill, MA;
Hampton, NH;
Buffalo, NY; or London Ontario, Canada.

• Business Development, Strategy & GTM Planning
  • Collaborate closely with business leaders to co-develop and continuously refine a comprehensive marketing and go-to-market plan aligned with commercial goals.
  • Build detailed buyer personas, define customer journeys, and identify the right marketing mix for each stage of the funnel.
  • Translate strategic priorities into actionable marketing programs that drive awareness, engagement, and revenue.
• Brand & Thought Leadership
  • Own and execute the brand identity and messaging across all channels, ensuring consistency in voice, tone, and visual standards.
  • Actively drive thought leadership initiatives through high-quality content, including blogs, white papers, executive POVs, and case studies.
  • Cultivate relationships with media, analysts, and industry influencers; manage press releases and PR efforts.
• Content Management & Digital
  • Lead the development and execution of an integrated content strategy and editorial calendar.
  • Hands-on management of digital platforms (website, email, and especially social media), including writing, editing, and posting content.
  • Grow and manage brand and executive social presence, ensuring relevant, high-impact storytelling and consistent audience engagement.
  • Implement SEO and performance strategies to increase visibility and lead conversion.
• Campaigns & Demand Generation
  • Plan, launch, and optimize multi-channel campaigns (digital, email, social, events) to generate pipeline and brand momentum.
  • Partner with sales to deliver enabling materials – pitch decks, product sheets, videos, and more.
  • Lead trade show and event strategy to amplify brand presence and maximize lead capture and follow-up.
• Measurement & Budget Oversight
  • Define KPIs, analyze performance metrics, and report actionable insights to inform decisions and optimize spend.
  • Manage marketing budgets, oversee vendor relationships, and own the marketing technology stack (CRM, automation, analytics).

• Proven success in launching integrated marketing programs and leading GTM initiatives in collaboration with commercial leaders.
• Strong content development and brand storytelling skills, with a portfolio spanning digital, social, and thought leadership.
• Analytical mindset with the ability to interpret data and translate insights into strategic action.
• Comfortable both leading and doing –
  you can build the strategy and execute the plan
  .
• Highly collaborative and influential, with excellent communication skills and experience working across matrixed organizations.
• HVAC or similar market experience; building business through multiple channels is a plus.
• Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.
• Min 10 yrs of experience building and executing branding and marketing strategies.

Executive

Full-time

Marketing and Sales

Manufacturing