Senior Director, Marketing UM Latino

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We are UMG, the Universal Music Group, the world’s leading music company. We are committed to artistry, innovation, and entrepreneurship. We own and operate businesses in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, produce, distribute, and promote critically acclaimed and commercially successful music worldwide.

This person will oversee day‑to‑day marketing and project management as a Senior Director, Marketing at UM Latino. The role involves handling multiple projects simultaneously and managing all marketing and promotional activity, including audience development initiatives and long‑term projects. Additional responsibilities include developing marketing strategies with technology partners, digital developers, and social media, securing support from internal and external partners, working with agency partners, and overseeing execution of progressive marketing strategies and campaigns.

• Responsible for the planning, development, strategy, and execution of artist projects/releases
• Work closely with artists and their representatives to define marketing objectives
• Execute marketing initiatives to build campaigns from the ground up
• Oversee campaign execution with a focus on audience development
• Direct and manage creative processes for internal and external partnerships
• Manage, interpret, and report on the performance of campaign initiatives in partnership with cross‑functional teams
• Drive progressive marketing campaigns and inspire innovation across the team, building new processes to bring campaigns to life

• 6 years of experience in marketing, primarily within a record label or entertainment environment
• Ideally experience in and passion for global music marketing
• Understanding of new technology and the marketplace powering today and tomorrow’s music industry
• Experience in digital marketing, CRM, fan engagement, and analytics
• Proven ability to build and manage strategic marketing partnerships and develop processes to keep those partnerships moving
• Strong grasp of collaboration and asset management tools
• Excellent presentation, communication, and analysis skills
• Ability to handle multiple projects and operate effectively in a high‑pressure environment
• Ability to forge excellent internal communication with team members and build professional working relationships
• Creative, innovative, detail‑oriented, and resourceful

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, including:
• 100% coverage for out‑patient mental health services
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and more (up to $720/year)
• Lifetime fertility support allowance of $30,000 for plan participants
• Student loan repayment assistance and tuition reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
• Variety of ways to prioritize time away from work, including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3‑weeks PTO for non‑exempt employees
• 2‑weeks paid winter break
• 10 company holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Disclaimer:
This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer.

We are an E‑Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

Job Category:
Marketing, Streaming & Digital Media

Salary Range: $68,640 – $148,535. The actual base salary offered depends on qualifications, experience, skills, education, and location.

Director

Full‑time

Marketing and Sales

Industries:
Entertainment Providers

Location:

Miami, FL