Automotive Content Strategist & Copywriter; Hawthorne, CA

Automotive Content Strategist & Copywriter Automotive Content Strategist & Copywriter (Hawthorne, CA)
What we are looking for

Unplugged Performance, a leader in high-performance Tesla aftermarket modifications, is seeking a talented
Automotive Content Strategist & Copywriter
. This role focuses on creating exceptional, engaging, and SEO-optimized content to drive brand awareness and elevate our presence in the automotive aftermarket industry.

If you are passionate about cars, especially high-performance and aftermarket modifications, and have a proven track record of crafting compelling automotive content, this is the perfect opportunity for you.

• Write and optimize content for online blogs, product pages, landing pages, press releases, and social media captions and descriptions.
• Develop SEO-driven strategies to maximize online visibility and traffic.
• Collaborate with the marketing team to ensure content aligns with brand voice and goals.
• Conduct thorough research on industry trends, competitor content, and emerging technologies in automotive performance.
• Maintain an in-depth understanding of Tesla vehicles and aftermarket modifications to create authoritative and accurate content.
• Potential to manage social media platforms, including content planning, posting, engagement, and analytics.

• Exceptional writing and editing skills, with experience in creating automotive-focused content.
• Strong understanding of SEO principles and best practices for optimizing digital content.
• Deep knowledge of high-performance cars and aftermarket modifications; familiarity with Tesla vehicles and community is a significant plus.
• Experience in managing social media platforms and understanding platform-specific content strategies.
• Basic photography skills, with an eye for automotive aesthetics a plus.
• Background in automotive journalism, magazine editing, or related fields a plus.
• Highly organized, detail-oriented, and able to meet deadlines in a fast-paced environment.

• Paid holidays, sick days and personal time off
• Employer provided Medical insurance
• Generous 401K match
• Vehicle stipend

If you live and breathe cars, can craft stories that inspire automotive enthusiasts, and thrive in a creative, fast-paced environment, we’d love to hear from you. Apply today and help Unplugged Performance accelerate its mission to redefine automotive excellence.

Unplugged Performance is the world’s leading company for premium upgrades and bespoke modifications for Tesla vehicles. Driven by a mission to create the ultimate Tesla experience, we design and manufacture cutting-edge parts that seamlessly blend enhanced performance, refined aesthetics, and superior quality. From aerodynamic upgrades, and braking and suspension systems for the Model S, 3, X, and Y to our INVINCIBLE product line for the Tesla Cybertruck, we deliver unparalleled solutions for enthusiasts and everyday drivers seeking to enhance their Tesla experience by amplifying the innovative DNA set forth by Tesla.

Founded in 2013 and headquartered in Hawthorne, California, nextdoor to Tesla’s Design Center, Unplugged Performance has built a reputation as a trusted partner to Tesla owners and the global EV community. As pioneers in the EV aftermarket industry, we have become synonymous with innovation, precision, and passion for electric vehicles. Our products are track-tested, road-proven, and trusted by customers worldwide, from daily drivers to professional racers.

At Unplugged Performance, we share a relentless commitment to sustainability and performance, embodying the ethos of Tesla while shaping the future of car culture.