Vice President, Growth Marketing

About Cook Unity

Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, Cook Unity was founded as the first‑of‑its‑kind platform that connects the world with the source of truly great food: chefs. Today, Cook Unity delivers 50 million meals a year from the industry’s best chefs to homes all over the country.

Fresh. Ready‑to‑eat. And crafted with the passion that nourishes body and soul.

Unwilling to stop there, Cook Unity is expanding beyond delivery to become an ever‑innovating marketplace focused on our singular mission:
empower Chefs to nourish the world.

If that mission has you hungry in more ways than one, you’ve found the right job posting.

The Growth team at Cook Unity is the driving force behind our mission to scale the chef‑to‑you marketplace category and bring our incredible chef‑crafted product to millions of new eaters. We are storytellers, strategists, and operators—fueled by data, creativity, and the pursuit of exponential growth.

As we expand our national footprint, the Growth organization plays a key role in shaping how Cook Unity acquires, retains, and re‑engages customers, blending performance marketing, product innovation, and brand storytelling to redefine what “meal delivery” can be.

The Vice President, Growth Marketing will lead the next stage of Cook Unity’s growth engine. This executive will own the company’s full‑funnel growth strategy, driving customer acquisition, activation, retention, and lifetime value across all digital and offline channels.

You will set the vision, strategy, and operational rigor for paid and organic growth while partnering closely with Brand, Product, Data, and Creative leadership. You will oversee a high‑performing team of marketers and channel experts across Paid Social, Search, CRM, CRO, and Emerging Platforms—building scalable, data‑informed systems that accelerate new customer growth and deepen engagement across the Cook Unity experience.

This role reports directly to the Chief Marketing Officer and plays a critical part in shaping the company’s strategic roadmap, with visibility across executive and board‑level discussions.

• Lead the Growth Strategy: Own the full‑funnel growth vision and roadmap, integrating paid, owned, earned, and product‑led growth initiatives to scale efficiently while protecting CAC and maximizing LTV.
• Team Leadership: Build, mentor, and inspire a team of high‑performing growth marketers, channel leads, and analysts focused on acquisition, conversion, and retention.
• Channel Excellence: Oversee performance across Meta, Google, Tik Tok, DSPs, and emerging channels, while expanding into new frontiers such as influencer, affiliate, and partnership‑based growth.
• Data & Experimentation: Foster a rigorous culture of testing, measurement, and optimization—leveraging analytics, attribution, and cohort insights to drive decisions.
• Product‑Led Growth: Partner with Product and Tech to identify and execute high‑impact growth loops, cross‑sell, upsell, and referral initiatives across the Cook Unity ecosystem.
• Brand × Growth Integration: Collaborate with Creative and Brand to develop compelling storytelling and performance‑driven creative that elevates Cook Unity’s chef‑led value proposition.
• Forecasting & Performance Management: Own growth forecasting, budget allocation, and reporting across all digital and offline performance channels.
• Thought Leadership: Stay ahead of emerging trends, technologies, and platforms (AI, personalization, creator economy, etc.)—ensuring Cook Unity remains at the forefront of modern marketing innovation.

• 12+ years of experience in growth marketing, digital acquisition, and lifecycle management within fast‑paced, high‑growth DTC or marketplace environments.
• Proven success leading large‑scale customer acquisition and retention programs across multiple channels.
• Deep understanding of marketing analytics, attribution, cohort analysis, and performance forecasting.
• Exceptional leadership experience building and managing teams across media,…