Senior Ecommerce & Insights Analys

Location:

Onsite position in Hayward, California

Salary: $115,000 – $135,000 (Full-time 1.0 FTE, Exempt)

Stelle Athletica is an active wear brand for women and girls that creates quality apparel designed for everyday movement. For over a decade, our woman-led team has supported moms and active kids with dancewear, athletic wear, and classic staples. By blending timeless designs with durable materials, Stelle empowers women to move confidently in pieces that help them look, feel, and perform their best.

Our mission is to create quality active wear that empowers women and girls to pursue their passions confidently through every stage of life.

Stelle is seeking a Senior Ecommerce Experience & Insights Analyst to improve how customers shop on our website. This role combines ecommerce analytics, customer experience, digital merchandising, and conversion rate optimization (CRO).

You will analyze customer behavior and business performance, identify opportunities, and recommend practical improvements. You will partner with leaders and teams across Marketing, UI/UX, Creative, Photography, Product, Merchandising, and Technology. You will explain what the data shows, what may be affecting results, and how to measure whether a change works.

This is a senior individual contributor role. You will plan analyses and make recommendations within your area of responsibility. Designated business owners will make final decisions about budgets and implementation.

Analyze customer behavior across navigation, search, collection pages, product detail pages (PDPs), cart, and checkout.

Use GA4, Shopify Analytics, heatmaps, session recordings, and other analytics tools to find customer friction and opportunities.

Compare results by device, traffic source, landing page, customer type, and other relevant segments.

Combine quantitative data with customer feedback and behavioral observations to investigate possible causes.

Evaluate ecommerce measures such as conversion rate, add-to-cart rate, average order value, revenue per session, and cart or checkout abandonment.

Investigate changes in performance across products, categories, promotions, and customer segments.

Evaluate how product images, descriptions, videos, reviews, size guides, and other PDP content relate to customer engagement and sales.

Analyze product placement and ranking on collection pages, as well as homepage, landing page, and promotional experiences.

Recommend ways to improve product discovery, product storytelling, and collection presentation.

Consider inventory, pricing, promotions, and customer behavior when assessing merchandising opportunities.

Partner with Creative, Photography, Product, and Merchandising teams to measure the results of changes.

Maintain an experimentation roadmap aligned with business priorities.

Turn customer behavior and performance findings into clear, testable hypotheses.

Recommend which opportunities to prioritize based on expected impact, customer value, effort, feasibility, and risk.

Define the test approach, primary success measure, guardrail measures, and success criteria before launch.

Coordinate with UI/UX, Technology, Creative, and Merchandising partners to plan experiments.

Analyze results and recommend whether changes should be implemented, revised, tested further, or discontinued.

Explain the findings, limitations, and business implications to stakeholders.

Develop dashboards and recurring reports that help stakeholders understand performance and progress.

Establish consistent definitions for key metrics and document analytical methods and assumptions.

Identify…